What is the Best Approach to Setting Up Conversion Tracking?

Google Ads Strategy with Kyle Sulerud

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תוכן מסופק על ידי AdLeg Inc. and Kyle Sulerud. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdLeg Inc. and Kyle Sulerud או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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1
The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 35:19

לפני 16 ימים35:19

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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

לפני 5 שנים 5:26

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Read the blog here:

https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true

111 פרקים

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

What is the Best Approach to Setting Up Conversion Tracking?

Google Ads Strategy with Kyle Sulerud

17 subscribers

published לפני 5 שנים

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MP3•בית הפרקים

Read the blog here:

https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true

111 פרקים

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

All episodes

1
Selling Your Marketing Business with Kenny Schumacher 31:03

לפני 4 years31:03

31:03

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with

1
White Labeling Google Ads with Steve Alfano 30:52

לפני 4 years30:52

30:52

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/

1
Google Ads for Investment Banking (...and for Partying!) with David Shapiro 28:48

לפני 4 years28:48

28:48

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/

1
A Google Ads Optimization Strategy Most People Overlook 8:20

לפני 4 years8:20

8:20

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

1
What Makes a Good Keyword? 10:55

לפני 4 years10:55

10:55

In this episode, Kyle answers the question: "What makes a good keyword?"

1
How To Get A Google Ads Account Unsuspended? 17:38

לפני 4 years17:38

17:38

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

1
What Can I Do To Improve My YouTube Ads Results? 10:43

לפני 4 years10:43

10:43

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/

1
How To Optimize Google Ads With Limited Data 13:48

לפני 4 years13:48

13:48

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/

1
How Are iOS 14 Changes Affecting Google Ads? 15:44

לפני 4 years15:44

15:44

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

1
What Happens if You Run Two Identical Campaigns with Different Bid Strategies? 10:59

לפני 4 years10:59

10:59

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

1
What's Your Process Before Scaling a Campaign? 9:19

לפני 4 years9:19

9:19

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

1
YouTube Ads Hooks with Dean Graziosi 17:59

לפני 4 years17:59

17:59

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean…

1
Do Negative Keywords Still Block Hidden Search Terms? 5:27

לפני 4 years5:27

5:27

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

1
How to Get Coaching Clients From Google Ads 7:11

לפני 4 years7:11

7:11

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

1
When & How to Focus on Google Ads? 9:03

לפני 4 years9:03

9:03

In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit…

Google Ads Strategy with Kyle Sulerud

1
Will My Account Be Suspended For Repeated Policy Violations? 4:40

לפני 5 years4:40

4:40

In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?…

Google Ads Strategy with Kyle Sulerud

1
What Bidding Strategy To Use In Remarketing Campaigns? 5:57

לפני 5 years5:57

5:57

In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?…

Google Ads Strategy with Kyle Sulerud

1
Should I Bid For The Top Position If I Have A Limited Budget? 6:16

לפני 5 years6:16

6:16

In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget…

Google Ads Strategy with Kyle Sulerud

1
Google's Move To Hide Search Terms From Us 10:09

לפני 5 years10:09

10:09

In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?…

Google Ads Strategy with Kyle Sulerud

1
My Competitor is Violating Policies by Serving Multiple Ads at Once 8:22

לפני 5 years8:22

8:22

In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/…

Google Ads Strategy with Kyle Sulerud

1
How to Get Started on Google Ads With a Shoestring Budget? 9:31

לפני 5 years9:31

9:31

In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here: http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/…

Google Ads Strategy with Kyle Sulerud

1
How To Target People Who Aren't Searching For My Products? 7:55

לפני 5 years7:55

7:55

In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads? Read the blog: https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products…

Google Ads Strategy with Kyle Sulerud

1
What is the Best Approach to Setting Up Conversion Tracking? 5:26

לפני 5 years5:26

5:26

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true…

Google Ads Strategy with Kyle Sulerud

1
Systematizing Google Ads with Mike Lannen 21:43

לפני 5 years21:43

21:43

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19 pandemic. The type of clients they are currently working with. The secret sauce in retaining clients. How long it takes to see results from SEO for a newly-launched website. Software(s) they use for researching keywords for a new client. The software they use for tracking the results of their digital marketing campaign. What’s his stand on the theory that Google Ads has an effect on SEO. Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/…

Google Ads Strategy with Kyle Sulerud

1
Discussing CBD, HVAC, Smart Shopping, & More with Michael Norris 35:23

לפני 5 years35:23

35:23

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current clientele. The stark difference between how they handled their clients then and now. What he thinks about Smart Shopping campaigns. The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply) What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns? Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/…

Google Ads Strategy with Kyle Sulerud

1
Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding, & More with Kevin De Vincenzi 20:04

לפני 5 years20:04

20:04

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS). Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/…

Google Ads Strategy with Kyle Sulerud

1
Make Each Click Count Using Google Shopping with Andy Splichal 27:16

לפני 5 years27:16

27:16

In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer: What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain price points that work better with Google Shopping? What are some of the biggest mistakes people make when they run Google Ads on their own? Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/…

Google Ads Strategy with Kyle Sulerud

1
Google Ads for Nonprofits with Tim Tompkins 18:21

לפני 5 years18:21

18:21

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/…

Google Ads Strategy with Kyle Sulerud

1
YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers 53:21

לפני 5 years53:21

53:21

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

Google Ads Strategy with Kyle Sulerud

1
Best Ways To Scale Google Shopping Campaigns 6:42

לפני 5 years6:42

6:42

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

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