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The Art & Challenge of Marketing Communications with Loreta Tarozaite | Ep 45.
Manage episode 449994899 series 3291750
תוכן מסופק על ידי Greg Ballard. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Greg Ballard או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Host: Greg Ballard, Founder, 5C Consulting
Guest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta Today
Description: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration.
- Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.
- The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.
- Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.
- AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.
- Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.
Contact Loreta
- LinkedIn - linkedin.com/in/loretatarozaite
- Website - www.loreta.today
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