153. Agents of change: how Gen Z changed the landscape of marketing for good with Tyneal Alexander from Ritual Consulting

GrowGetters

Generation Z is, without a doubt, one of the most elusive and fascinating generations of our time. Many of us have family members or friends belonging to this cohort of young individuals, and their impact on society and marketing has been nothing short of remarkable.
In today’s episode, we will embark on an exciting journey through the dynamic world of marketing and Generation Z's influence on it. Our guest is Tyneal Alexander from Ritual Consulting. She has taken some time off from her maternity leave to tell us about the real change that Generation Z is making, and they're making change for good. And she'll also talk about how brands should show up and market themselves to this generation.
Join us as we explore the profound transformations and innovative strategies brought about by this generation, and how they've reshaped the marketing landscape. Get ready for an insightful conversation into the ever-evolving world of marketing and the powerful influence of Generation Z.
Head over to growgetters.io for full show notes!
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