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Advertising 60 million products: How to set and measure your paid advertising?
Manage episode 352111628 series 3371120
Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue.
Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supersized accounts, and how to deploy automation in this huge oil tanker like organization.
- Advertising 60 million products - 10:30
- What is the right amount of segmentation - 14:32
- SEO and SEA management - 16:32
- Full funnel marketing and KPIs - 24:59
- What technology to focus on? - 39:00
62 פרקים
Manage episode 352111628 series 3371120
Welcome to Episode 33. of Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com, a dutch retailer and retail platform generating over €5 billion in annual revenue.
Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supersized accounts, and how to deploy automation in this huge oil tanker like organization.
- Advertising 60 million products - 10:30
- What is the right amount of segmentation - 14:32
- SEO and SEA management - 16:32
- Full funnel marketing and KPIs - 24:59
- What technology to focus on? - 39:00
62 פרקים
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