Search Engine Marketing: organic, paid, or all of the above?

Growing Ecommerce – The Retail Growth Podcast

Welcome to Episode 27 of Growing Ecommerce. In this episode, Mike is joined by Inderpaul Rai, Head of Acquisition at ufurnish.com. Indy has had a remarkable career spanning from small-scale SEO to award-winning paid work on the agency side, to enterprise in-house teams and all the way back to a startup environment. We discuss all that, and along the way we talk about what a modern partnership-driven affiliate model looks like, plus the importance of paid and organic search harmonisation – or in other words, taking a total SEM view. Also, culture is a topic that Indy radiates, and this gets a spotlight as well.

1. Career highlights and lessons learned - 2:39
2. Modern partnership-driven affiliate model - 24:19
3. Paid and organic search harmonisation - 28:00
4. What is next in digital marketing? - 36:31