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Power of AI in Ecommerce: Bing Search with Fabrice Canel
Manage episode 363441954 series 3371120
With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and indexing at BING and ultimately for the product relevance and customer expectations, we discuss what's changing with the integration of AI chat into Bing search and what's staying the same? We talk about AI hallucinations, AI for e-commerce, and how search marketers should react to technology.
- AI and search - 8:40
- What is next for AI? - 22:40
- AI questions no one wants to answer - 27:40
- AI in ecommerce - 35:30
62 פרקים
Manage episode 363441954 series 3371120
With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and indexing at BING and ultimately for the product relevance and customer expectations, we discuss what's changing with the integration of AI chat into Bing search and what's staying the same? We talk about AI hallucinations, AI for e-commerce, and how search marketers should react to technology.
- AI and search - 8:40
- What is next for AI? - 22:40
- AI questions no one wants to answer - 27:40
- AI in ecommerce - 35:30
62 פרקים
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