Strategic Marketing, Remarkable Content with Janette Lonsdale
סדרה בארכיון ("עדכון לא פעיל" status)
When? This feed was archived on February 26, 2024 21:33 (). Last successful fetch was on September 21, 2022 19:05 ()
Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 295476801 series 2814726
To achieve exceptional content marketing results you have to say something worth listening to. To be sticky, your content needs to be provocative. That means you need content that is useful, valuable, and interesting to your target audience. And it must be easy to find at the exact moment someone is looking for it.
Janette Lonsdale is a content strategist, journalist, and communications expert.
She brings clients more than 20-years of experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.
Content is King because it’s your golden ticket to engaging with customers. The most effective content not only attracts visitors, but it helps you convert and nurture those folks through the sales funnel.
Most B2B marketers understand the importance of creating engaging content but many struggle to succeed at producing it. Why? There are three key factors that contribute to this problem. We already talked about the first two: buyer insight and measurement. The third is the lack of an efficient content production operation.
Creating compelling content – the kind that converts – is a product of good insight into the customer and then an equally good process for making sure that the content comes to life in the form of a video, webinar, blog, case study, or white paper. The process often becomes bogged down in this phase because most companies don’t have content development operations.
217 פרקים