Ep 43 - A Marketing Roadmap for Totally New Business in 2018

Growth Mapping Podcast

Today we’re going to be talking about marketing your business in 2018. It’s a new year and it’s time to consider new technologies, new channels of traffic, and other factors that might be new or upcoming in 2018. You won’t want to miss this guide to what to consider as you make your marketing plan for next year. Some of the highlights of the show include: ? 1:40: Voice search: Will Google Assistant, Siri, and Alexa change how you market in 2018? ? 4:15: How the changing Google algorithms and search methods will impact how you leverage SEO and the way you work your site. ? 5:30: Thoughts on differentiating yourself through your brand, particularly through content marketing and education. ? 8:00: How you can have a mini personal brand built around one specific niche. ? 9:45: Why personality matters. ? 10:40: Some “old school” strategies that still work.