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#25 How to reinvent a fashion product
Manage episode 287772723 series 2896902
תוכן מסופק על ידי Serhat Kaya, Sebastian Kunz, Serhat Kaya, and Sebastian Kunz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Serhat Kaya, Sebastian Kunz, Serhat Kaya, and Sebastian Kunz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of the Growth Show we have the pleasure to talk with Anna Rauch & Alex Tymann, both Co-Founders of Hēdoïne, a DTC (direct to consumer) fashion brand for tights.
We are talking with Anna & Alex about:
- the beginning of her journey and why they decided to reinvent tights
- their biggest challenges in building a fashion brand
- how Hēdoïne markets itself and how Anna & Alex built the brand itself
- how their work changed in times of the pandemic Covid-19
- and much more
More about Anna Rauch:
10 years in banking at UBS, Morgan Stanley and Citigroup in Frankfurt, Singapore and London with roles across COO Office, Product Management and the Innovation Lab.
Exit to run EMEA Partnerships & Enterprise Suppliers for FinTech scale-up C2FO helping companies optimize their working capital and driving marketplace expansion.
More about Alex Tymann:
5 years restructuring consulting at PwC assessing distressed companies business models and helping turnaround.
Exit to become the CFO of a tech startup, later venture building experience as VP Strategy & Operations for an incubator helping startups to build business models, strategy and raise funds.
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