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Shaking Up Industry Norms with Mariana Padilla
Manage episode 426176803 series 3583101
תוכן מסופק על ידי Mark Bliss. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark Bliss או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challenges in the go-to-market process, the importance of transparency and storytelling, and the need for human connection in the industry. They also touch on the the importance of being a generalist in today's economic climate, share a ton of quirky Midwestern lingo, and chat about the importance of human connection in B2B.
פרקים
1. Intro and Background (00:00:00)
2. Challenges in the Enterprise Buying Process (00:06:08)
3. Shaking Shit Up: Transparency and Showcasing Product Capabilities (00:10:33)
4. Treating Employees as Assets and Creating Brand Fans (00:21:33)
5. The Era of Generalists (00:35:54)
6. Favorite Bands and Concert Experiences (00:42:56)
7. Connecting on a Human Level (00:48:30)
8. Rocking the Boat (Respectfully) (00:54:06)
9. Being a Good Conversationalist (00:58:43)
6 פרקים
שתפו
