The Machiavellian Evolution of Marketing: Kotler, Ries, Godin, Greene, Stone | Hadrian Stone Marketing Strategy | The Machiavellian Marketing Framework™ (MMF) | Influence, Control, Power in Marketing

Hadrian Stone | The Machiavellian Marketing Framework™: Psychological Business Strategy

This episode examines how marketing evolved from managerial planning to psychological strategy.Philip Kotler professionalized marketing as a system of management. Ries and Trout reframed competition as a battle for perception. Seth Godin shifted influence toward identity and belonging. Robert Greene revealed the underlying psychology of power and control. Hadrian Stone synthesizes these movements into The Machiavellian Marketing Framework™ (MMF), where marketing becomes strategic behavioral orchestration in the digital attention economy.In this discussion, I break down the lineage behind this transformation and explain why the future of marketing depends on controlling meaning, not messages.Key Subjects Covered:- Why perception is more important than product- How identity and emotion replaced persuasion- Why marketing is now a system of influence, not communication- The strategic shift toward behavioral engineering- The Machiavellian roots of modern brand powerBased on my research paper The Machiavellian Evolution of Marketing Thought (DOI: https://doi.org/10.6084/m9.figshare.30380596 | https://doi.org/10.5281/zenodo.17373539)For entrepreneurs, strategists, and creators who want to understand influence at its highest level.Study the framework: https://doi.org/10.6084/m9.figshare.30392836