Influencers Are Built, Not Born | In The Studio With Mohammed Sultan

Harper’s Bazaar Arabia

Following on with our conversation on the ever trending topic of Influencers, this week, Elodie Le Bihan, a PR manager from a global luxury brand and two of the region’s most well-known influencers, Deema Al Sadi and Maram Zbaeda join Mohammed Sultan and Bazaar's Elizabeth Kelly in the studio, to discover how the ladies became social media personalities, the responsibilities content creators have to their followers and why this social media stardom has created a lot of animosity in the industry. We would love to hear your thoughts on the influencer phenomenon? Contact us via Instagram (@harpersbazaararabia)or by the email below. Join in the conversation by using our hashtag #HBACurrentlyTrending, you can also tweet us your comments @bazaararabia or email us your comments, questions or topic ideas to [e-mail].