How COVID Changed Customer Experience

Harvard Alumni Entrepreneurs Invites

In this episode our host, Denise Silber, is joined by Christophe Caïs, founder and CEO of CXG. Together they explore the sea change sparked by COVID and the new customer experience expectations for retail brands that have both physical and digital channels. In a word, customer experience must be the same in person and online. After working with over 200 brands, Christophe Caïs explains how and why companies must reorganize their teams and re-invent their marketing, eliminating the traditional silos separating the in-store and on-line strategy and execution. This episode provides actionable recommendations for any entrepreneur seeking to improve their customers’ experience and is not to be missed!