Anneli Hansson / Brand Strategist. Coach. Speaker

Headsmack: Conversations with Misfits

Creative professionals often feel undervalued and stuck in "order-taker" roles, struggling with imposter syndrome and unsure how to elevate their strategic contributions.

Imagine a world where creatives are recognized as strategic partners, where your unique perspective and even your vulnerabilities become your greatest professional assets. Picture yourself confidently leading brand strategy sessions, turning your creative insights into game-changing solutions for clients.

Stick around to discover how Anneli Hansson, a self-proclaimed "street strategist," transformed from a shy, imposter syndrome-plagued professional into a global brand strategy expert. Learn actionable strategies to unleash your creative superpowers, find your niche, and become the strategic rebel your industry needs.

Key Takeaways:

1. Start your personal branding journey by identifying your core values and beliefs.
2. Overcome imposter syndrome by focusing on your unique strengths and experiences.
3. Embrace creative thinking to solve complex branding challenges.
4. Build a strong brand by intertwining strategic storytelling with marketing tactics.
5. Continuously learn and adapt to stay ahead in the evolving branding landscape.

Link: annelihansson.com

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
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