FINN Voices: Making Better Health IT Tech Decisions: An Insider's Look at CIO Buying Trends

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On this episode of FINN Voices, host Beth Friedman sits down with Phil Sobol, Chief Commercial Officer at CereCore, a healthcare IT services company specializing in application support, advisory, infrastructure, and staffing solutions. Planned during Becker’s 2025 Health IT + Digital Health + Revenue Cycle Management Conference in Chicago, Beth and Phil unpack the latest insights from CIO conversations, focus groups, and industry media to forecast what’s ahead for health IT purchasing in 2026. They tackle the pressing questions hospital and health system CIOs face today: how to make smarter IT investments, deliver measurable ROI, and align technology decisions with organizational goals. The discussion also dives into the unique challenges of smaller hospitals, where CEOs and CFOs often double as IT decision-makers. Finally, Phil highlights how several CereCore clients empower their IT leaders to make confident, data-driven technology decisions. He shares the newest strategies to navigate the 2026 buying cycle with clarity and impact. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen