EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

Healthy Brand with Howie Chan

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver

· LinkedIn

· EO IPSO Communications

· Website

Books

· MessageMachine

· Unignorable

· Speak like a CEO

Topics

· The three myths of communications

· Oliver’s journey: from corporate to entrepreneurship

· The lure of the “Spin Doctors”

· The 5 pillars of great communications

· Connecting personal stories to a company’s mission

· The world of EasyJet

· Crisis communications

· The role of the brand in cultural issues

· The one insight in life

· What is a healthy brand
Connect with Howie

LinkedIn

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