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How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
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תוכן מסופק על ידי Andy McCotter-Bicknell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Andy McCotter-Bicknell או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!
Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.
- how they got buy-in from their leadership team to invest in the CI team's headcount
- how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)
- how often they update their competitive materials
- how HubSpot's competitive intel team is structured and the department they role up under
And lots more.
Follow Jessica: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
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