Episode 13 - How and When to Build Your Brand with Solveig Petch and Rachel Allen

Help Me Unlock

What sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond?

Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach.

With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power.

From defining a values-centered strategy to creating human-first identities, Petchy and Rachel dive into the intentional process of building legacy brands.

Episode Highlights:

• Knowing when you are legacy-brand ready: What are the signs?
• Values-Centered Branding: Why authenticity is a strategic asset
• Balancing heart and data: How to use strategy and intuition to form a brand that resonates deeply
• Brand longevity: How to make sure your brand evolves with purpose and withstands changing trends

Whether you're ready to elevate your brand or just starting to consider its long-term impact, this episode will give you insight, direction, and the motivation to build something remarkable.

Ready to create a brand that leaves a lasting mark? Tune in!

Connect with Solveig and Rachel:

• Triple Diamond website
• Friends of Triple Diamond (notion page with info for their supporters)
• Triple Diamond brand conversations — Substack + podcast (coming soon!)
• Linkedin
• Instagram
• Solveig Petch’s website
• Rachel Allen’s website