Charting a Purposeful Path in Business Development with Becky Hipkiss

Higgle: The B2B Sales Club

Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, including her side hustle as a micro-influencer, where she enjoys perks like gifted holidays without focusing on monetization. We dive into her knack for strategic deal-making and her award-winning achievements, like being named the BD100 Rising Star, which have sparked reflections on her career path.

We hear about intriguing concepts like "pester power," exploring how the influence of young people can shape marketing strategies beyond just consumer products. Becky provides insightful commentary on the evolving landscape of business strategies, emphasizing the significance of corporate social responsibility and diversity and inclusion. As traditional procurement processes fade, she highlights the importance of co-creation and personalized outreach in forming strategic partnerships.

Topics covered during this episode include:

• Why children's influence, or "pester power," can be significant in shaping marketing strategies.
• How aligning marketing strategies with business goals ensures campaigns are purposeful and profitable.
• Why corporate social responsibility is vital in evolving business strategies.
• How agencies can benefit from co-creation and risk-sharing with clients for mutual growth.
• Why personalized outreach is crucial for successful business development in agencies.
• How young people's perspectives are essential in crafting impactful marketing strategies.
• Why long-term, purpose-driven initiatives are necessary for achieving measurable business outcomes.
• How Becky balances her professional role with her passion as a micro-influencer.
• Why purpose-led agencies often undervalue their potential for driving brand advocacy and profit.
• Why traditional procurement processes are becoming less effective compared to strategic partnerships.

Join us as we dive into the world of corporate social responsibility and learn how to co-create and risk-share with clients for meaningful outcomes!

Becky Hipkiss on LinkedIn: https://uk.linkedin.com/in/beckyhipkiss