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תוכן מסופק על ידי Erik Dietrich. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Dietrich או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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How to Build a Marketing Funnel with an Audience on Another Platform
Manage episode 481951986 series 3438825
תוכן מסופק על ידי Erik Dietrich. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Dietrich או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering?
Join us to learn more.
View this podcast as a video on YouTube.
Links of the week:
- This post from BlinkOps explains Identity and Access Management (IAM) automation.
- A Testim blog post that provides an overview of six JavaScript editors.
- A Sawmills post that gives an overview of Logstash filters, explaining their role in parsing.
- An Enov8 blog post that explains how a Release Train Engineer (RTE) facilitates Agile Release Trains (ARTs) within the Scaled Agile Framework (SAFe).
- An overview of Tricentis Testim, an AI-powered test automation platform designed to streamline the testing of custom web, mobile, and Salesforce applications (sites also available to read in German, French, and Japanese).
88 פרקים
Manage episode 481951986 series 3438825
תוכן מסופק על ידי Erik Dietrich. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Dietrich או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering?
Join us to learn more.
View this podcast as a video on YouTube.
Links of the week:
- This post from BlinkOps explains Identity and Access Management (IAM) automation.
- A Testim blog post that provides an overview of six JavaScript editors.
- A Sawmills post that gives an overview of Logstash filters, explaining their role in parsing.
- An Enov8 blog post that explains how a Release Train Engineer (RTE) facilitates Agile Release Trains (ARTs) within the Scaled Agile Framework (SAFe).
- An overview of Tricentis Testim, an AI-powered test automation platform designed to streamline the testing of custom web, mobile, and Salesforce applications (sites also available to read in German, French, and Japanese).
88 פרקים
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1 How to Calculate Runway When You Have an Initial Contract 25:43
25:43
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אהבתי25:43
You've got a full-time job but want to go indie, and you line up your first contract. How do you think about how much runway you need to create between current savings and that first contract, for when it expires? Join us to learn more. View this podcast as a video on YouTube. Links of the week: A post from Sawmills, which introduces log parsing , explains its importance for transforming unstructured logs into actionable data and outlines best practices for efficient and scalable implementation. Learn how Tricentis Data Integrity helps ensure end-to-end data accuracy and reliability across complex enterprise systems through automated testing and validation. (The Data Integrity page is also available to read in German , French , and Japanese ).…
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1 How to Build a Marketing Funnel with an Audience on Another Platform 23:09
23:09
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אהבתי23:09
If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering? Join us to learn more. View this podcast as a video on YouTube. Links of the week: This post from BlinkOps explains Identity and Access Management (IAM) automation . A Testim blog post that provides an overview of six JavaScript editors . A Sawmills post that gives an overview of Logstash filters , explaining their role in parsing. An Enov8 blog post that explains how a Release Train Engineer (RTE) facilitates Agile Release Trains (ARTs) within the Scaled Agile Framework (SAFe). An overview of Tricentis Testim, an AI-powered test automation platform designed to streamline the testing of custom web, mobile, and Salesforce applications (sites also available to read in German , French , and Japanese ).…
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1 What Should You Do When Asked to Implement a Bad Idea? 19:49
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אהבתי19:49
It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What should you do in this situation? Join us to learn more. View this podcast as a video on YouTube. Links of the week: This round-up of application portfolio management tools from our friends at Enov8. Regression testing for Workday , from our friends at Tricentis (also in German and Japanese ).…
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1 Is Strategic Advice a Good Up-Sell for a Programmer? 29:37
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אהבתי29:37
If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube. Links of the week: An Introductory Guide to Application Portfolio Management A beginner's guide to volume testing…
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1 How Should I Price an Hour-Long Training Session? 24:33
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אהבתי24:33
I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Sprint Scheduling: A Guide to Your Agile Calendar Not only do our friends at Tricentis offer Tosca, a powerful end-to-end testing tool , they also have sites available in these languages: French Japanese and German !…
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1 How Should I Handle a Non-Compete Agreement from a Client? 25:28
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אהבתי25:28
Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a video on YouTube. Links of the week: How regression testing is performed An Introductory Guide to Application Portfolio Management What is Security Automation? Benefits, Types & Best Practices What Is Software Testing? All the Basics You Need to Know…
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1 How Can You Move to Niching and Value Pricing? 24:10
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אהבתי24:10
The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View this podcast as a video on YouTube. Links of the week: Test Suites and Their Test Cases: The Hierarchy Explained Challenges in mobile testing and how to solve them What is A/B Deployment (aka A/B Testing) What is Data Lineage? An Explanation and Example…
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1 Does Having More Leads Mean You Can Raise Your Rates? 23:17
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אהבתי23:17
As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rates? The answer is more complex than you might think. View this podcast as a video on YouTube. Links of the week: UI test automation: What it is and how to get started Testim, a fast and flexible authoring of AI-powered end-to-end tests—built for scale Enterprise Intelligence – Migrating & Managing the Cloud Database Virtualization Tools…
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1 Is It Worth It to Bring in Subcontractors? 22:58
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אהבתי22:58
If you establish a practice and start to earn a good bit of business, sooner or later you'll have to contend with the decision of whether or not to bring on subcontractors to help you. Should you do it? View this podcast as a video on YouTube. Link of the week: Get Started With Salesforce QA and Testing: A Tutorial…
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1 Will ChatGPT Replace Freelance Programming? 18:20
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אהבתי18:20
I resisted talking about ChatGPT as long as humanly possible, but I did wind up getting a question in the backlog about it. So, will ChatGPT replace freelance programming? View this podcast as a video on YouTube. Links of the week: How to Do Test Data Management in Agile: 8 Best Practices Android testing: An easy introduction with examples…
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1 Freelancer or Self Employed: What Should You Call Yourself? 18:24
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אהבתי18:24
If you go into business for yourself, what should you call yourself? Freelancer? Self-employed? Something else? View this podcast as a video on YouTube. Link of the week: Enov8: The IT & Test Environments Management Company
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1 What Bookkeeping Software Should I Use to Freelance? 23:37
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אהבתי23:37
If you're thinking of hanging out your shingle or have just done so, you might wonder whether to use bookkeeping software and, if so, what to use. I have a surprisingly specific and opinionated answer for this one. View this podcast as a video on YouTube. Link of the month: TEM Metrics - Test Environment Management (DOT) Com…
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1 How Freelancers Can Avoid Self Employment Tax 22:39
22:39
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אהבתי22:39
When you go off on your own, at least in the US, you might be in for a rude tax awakening. In this video, I talk about what self-employment tax is, and what you can do about it. View this podcast as a video on YouTube . Links of the Month: An in-depth look at spike testing with examples Follow our podcast at Iheart! Automate web and mobile testing with AI Metrics vs. Logs: When to Use Each in Your Telemetry Stack DORA Metrics Dashboard: How to Build One, With Examples…
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1 Which Meetings with Clients Should I Bill For? 17:17
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אהבתי17:17
You're a freelancer and doing regular work with your clients. If you bill by the hour or, more generally, for time and materials, which meetings should you bill the clients for? View this podcast as a video on YouTube . Links of the Month: What are the different types of release management? Follow our podcast at Buzzsprout Follow our podcast at Listennotes…
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1 When Do You Look Too Much Like an Employee? 22:20
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אהבתי22:20
Freelancers, especially newbie freelancers, can find themselves caught in situations where their only, large, 40-hour-per week client starts to treat them more like an employee than a freelancer. What should you do? View this podcast as a video on YouTube . Links of the month: End-to-end testing for enterprise business processes Check out our new State of the Business newsletter…
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1 Is California a Bad Place to Start a Business or Practice? 23:42
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אהבתי23:42
I've been asked this more than once, but eventually got around to doing a video about it. Rumor has it that California is "business-unfriendly," and, if you live there, you should start a business in another state. What's my take on that? View this podcast as a video on YouTube. Links of the week: Salesforce Test Automation: What Every Engineer Should Know Key Components of a CI/CD Pipeline…
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1 Should I Run Away If Someone Offers Equity? 24:38
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אהבתי24:38
It's a situation that a lot of techies can relate to. Someone comes along and offers you a stake in their business, instead of money, if you build their vision for them. What should a freelancer do in this situation? View this podcast as a video on YouTube. Links of the week: Oracle testing 8 CI/CD Best Practices for Your DevOps Journey…
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1 Is It Okay to "Fake It 'til You Make It?" 21:36
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אהבתי21:36
We've all heard the phrase "hake it 'til you make it." A reader asked me if this is a good mantra to live by. View this podcast as a video on YouTube. Links of the week: Data: What Is DevSecOps? Key Components of a CI/CD Pipeline
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1 What is the Best Way for Freelancers to Get Paid? 21:17
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אהבתי21:17
Wire Transfer? Check? Cash? If you're just starting out as a freelancer, what's the best way to get paid? View this podcast as a video on YouTube.
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1 Should I Approach Freelancing Differently During a Recession 25:38
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אהבתי25:38
At the time of recording, there's a good bit of uncertainty about the economy. Against that backdrop, as a freelancer, should you approach your work differently? View this podcast as a video on YouTube.
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1 What is My (Erik's) Worst Client Experience? 26:57
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אהבתי26:57
One of the questions that came up in my reader/viewer backlog was specific to me and my background. What is/was my worst experience with a client? View this podcast as a video on YouTube. Link of the week: Using Pytest Fixtures: A Step-by-Step Guide With Examples
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1 Is Coaching a Good Line of Work for Independents? 23:53
23:53
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אהבתי23:53
There are all kinds of people billing themselves as (non-athletic) "coaches" out there. As someone looking to go freelance, is becoming a coach a good line of work to get into, specifically in the B2B/professional world? View this podcast as a video on YouTube. Link of the week: Learn Regression testing…
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1 Should Freelancers Have References, Like Employees? 15:44
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אהבתי15:44
It's common (at least in the US) for employees to furnish "references," which are essentially friends or colleagues who vouch for them as character witnesses. As a freelancer, should you also do this? View this podcast as a video on YouTube. Link of the week: Test Environments: Why You Need Them and How to Set It Up…
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1 What Are Taxes Like for Freelancers, Compared to Employees? 19:26
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אהבתי19:26
When you're an employee, you probably only really think about taxes once per year. But what about as a freelancer? Well... it's a little more complicated than that. View this podcast as a video on YouTube. Link of the week: Get Started With Salesforce QA and Testing: A Tutorial
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1 How Many Hours Per Day or Week Should Freelancers Work? 23:20
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In this video I field a question about how much per day or per week a freelancer should work. That's not really an easy question to answer because, in a sense, it's not the right question. View this podcast as a video on YouTube. Link of the week: Testim Salesforce Testing
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1 Is Freelancing Riskier Than Employment? 20:54
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אהבתי20:54
If you're a salaried employee, freelancing or starting a business can seem like a major risk. But just how risky is it, actually? View this podcast as a video on YouTube. Link of the week: Test Automation from Tricentis
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1 Should You Charge for Discovery Calls? 23:27
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אהבתי23:27
Once you start taking sales and discovery calls, sooner or later you might have the impulse to start charging people for your time during this process. Should you do that? View this podcast as a video on YouTube. Link of the week: Serverless Computing for Dummies
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1 Is Data Science as Viable for Freelancing as Programming? 19:00
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אהבתי19:00
A lot of the questions I field about freelancing and business come from people that are programmers. But what about data science? Can that be as viable a trade for freelancing as programming is? View this podcast as a video on YouTube. Link of the week: The basics of secret management
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1 How Do You Win Long Term Clients? 26:22
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אהבתי26:22
Many freelancers, especially new ones, will want to earn long-term clients. How do you go about doing that, and is it actually valuable to do? View this podcast as a video on YouTube. Link of the week: Cypress vs. Selenium: What’s the Better Testing Framework?
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1 Is It Normal to Feel Guilty about Raising Rates? 20:49
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אהבתי20:49
One of the most important (and stress-inducing) times in the career of a freelancer/business-owner is when you increase your rates or prices. Is it normal to feel guilty when doing so? View this podcast as a video on YouTube. Link of the week: Tricentis SAP Testing
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