Paula Scher, Pentagram

Hospitality Design: What I've Learned

Paula Scher's career is as wide ranging as it is inspirational. The former art student, who pivoted to graphic design, is also a children’s book author; she’s designed album covers for artists like John Prine; she launched her own magazine, Together, with Terry Koppel; and she became the first female partner at New York-based multidisciplinary firm Pentagram. Among her many clients, her indelible work has transformed the Public Theater in New York, where she learned many lessons over the course of the almost 30 year relationship. Though she has sometimes felt like a misfit, she sees that as another way of rebelling against the belief of what she’s supposed to be. From the beginning, she says, “I have tried to defy expectations.”

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