Ep. 67: Social Media Marketing for Solopreneur Mobile Vets; Finding Clients, Buying Followers (Don’t!), AI, & SEO- Meet Jamie Keane

House Call Vet Café Podcast

Jamie Keane founded Be Spotted and the NYC dog community, Dog Spotted. Through her experience growing Dog Spotted to over 10.8k followers of pet parents, she has taken that experience to teach fellow pet entrepreneurs how they can do the same.

She finds it important that pet entrepreneurs are empowered to market themselves as their unique voice, personality, and messaging are what will help stand them out from the pack.

In addition, she helps pet entrepreneurs with email marketing resulting in deeper connections and increased sales, AND how to create online products resulting in money made in your sleep!

She has been featured in Nasdaq, Time Out NY, Thrillist, Bustle and more! She is based in NYC with her husband Pat and her beloved mutt, Lucy.

Topics covered in this episode:

• Practical social media tips for mobile veterinarians
• The importance of SEO
• Avoiding vanity metrics like buying followers
• The role of personal branding in building trust with clients
• The significance of market research

Links & Resources:

• Visit the Be Spotted website to learn more!
• Find Be Spotted on Instagram
• Book A Free Discovery Call with Jamie
• Purchase the marketing research book mentioned in this podcast, The Mom Test, by Rob Fitzpatrick
• Use this tutorial to gain access to the full Instagram Music Library here

The House Call Vet Academy Resources:

• Download Dr. Eve’s FREE House Call & Mobile Vet Biz Plan!
• Find out about The House Call Vet Academy online CE course
• Learn more about Dr. Eve Harrison
• Learn more about 1-to-1 coaching for current & prospective house call & mobile vets.
• Get House Call Vet swag!
• Find out about the next House Call & Mobile Vet Virtual Conference

Music:

In loving memory of Dr. Steve Weinberg.

Intro and outro guitar music was written, performed, and recorded by house call veterinarian Dr. Steve Weinberg.

Thank you to our sponsors!

• Chronos
• O3 Vets
• Rekindling w/ Julie Squires

This podcast is also available in video on our House Call Vet Cafe YouTube channel