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34. From Climate Change to Culture Change with Elena Krasnow
Manage episode 492403203 series 3590071
תוכן מסופק על ידי Jess Bost and Mark Newfield, Jess Bost, and Mark Newfield. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jess Bost and Mark Newfield, Jess Bost, and Mark Newfield או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
What do Greenpeace, tarot cards, and financial PR have in common? Elena Krasnow, our guest on this episode of How Did We Get Here?
She had it figured out: a college degree in environmental studies, a life-changing trip to Madagascar, and a job at Greenpeace. Fighting climate change and working with communities was the plan! But COVID happened, and all her expectations were laid off alongside her, figuratively and literally.
No job, empty streets, protests on hold. What now?
Somehow, Elena found herself planning press releases and shaping marketing strategies in the financial industry. No PR experience, no marketing background, and yet, she nailed it.
Join us to hear about Elena’s journey.
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