Summer Series: How Simon Beard went from 'toolie' to Culture King worth $600m

How I Made It

The How I Made it team is on a summer break but have curated a special summer series featuring some of our favourite episodes.

In this third episode, Simon Beard joined Julie-anne Sprague in 2022 to chat how he and his wife Tah-nee started Culture Kings as a market stall on the Gold Coast. They’d go on to cut a deal that valued their retailer at $600 million. In this episode, Simon shares his routine - from getting up at 4am to taking ice baths.

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