Experiential Marketing: If you build it, they will come (episode #76)

How I Made it in Marketing

You’re reading this podcast description right now. But are you really paying attention? I mean, really tuned in?

Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns?

Actually being in the moment – and wringing the most we can get out of it – is so difficult during these modern times.

Which is why I love a lesson in the podcast guest application for this episode’s guest, “Stop running to stand still.”

Sometimes we’ve got to get step off that treadmill and focus on being where we are.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Justine Greenwald, Chief Creative Officer and Co-Managing Director, Mosaic (https://www.mosaic.com/).

Mosaic is an Acosta Group Agency. Privately held Acosta Group is 96 years old and serves 2,500 clients, including 60 billion-dollar brands.

As Chief Creative Officer, Greenwald overseas the strategy, creative, and design departments – 65 people across North America.

Stories (with lessons) about what she made in marketing

Some lessons from Greenwald that emerged in our discussion:

• Award-winning work takes a lot of work
• If you build it, they will come
• Find fantastic mentors
• Do good by the work and do good by your people
• Stop running to stand still
• Disconnect to create concepts that will connect

Related content discussed in this episode
Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).

Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)

The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap (https://marketingexperiments.com/conversion-marketing/episode-3-conversion-heuristic-analysis)

Talking at Your Customers vs. Talking to Your Customers (https://marketingexperiments.com/email-marketing/talking-at-customers-vs-talking-to)

Subscribe to our podcast

This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.

For more insights, check out...

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application