S2E16 - What is Copywriting? Is It Important to Us?

How Real Life Works

If I tell you those summer sale marketing newsletters are all carefully crafted, would you believe it? Every day copywriters design messages we see daily. These include messages you see in the physical and the digital world. In this career mini-series, we will dive into the world of a copywriter.

We interview Alix Blankson, a seasoned copywriter. She has freelanced as a copywriter and also worked in big-name companies. We start with the most basic question, what’s copywriting and why it matters to the world.

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Podcast Credits

Podcast Host: Anny Chia, Andrej Zito

Guest: Alix Blankson

Audio Engineering: Kathy Ngo, Anny Chia