S2E18 - How Does Copywriting Fit Into the World of Marketing?

How Real Life Works

In this interview with seasoned copywriter Alix Blankson, we talk about how copywriting fits into the world of marketing. We discuss the similarities and differences between content writing and copywriting.

This is the third episode of the four-part mini-series about the job of a copywriter. If you are curious about what copywriting is and how a copywriter's day looks like, be sure to check the previous episodes. In our last episode next week, we will cover how to become a copywriter!

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Podcast Credits

Podcast Host: Anny Chia, Andrej Zito

Guest: Alix Blankson

Audio Engineering: Kathy Ngo, Anny Chia