The Hidden Secret of Building Community Movements: Self Efficacy, Social Diffusion, and Cultivating the Confidence to Talk to Others, Veronica Champine PhD Ep48

How to Save the World | The Psychology & Science of Environmental Behavior

Today's guest is environmental psychologist, Veronica Champine, PhD Candidate and Graduate Research Assistant at Colorado State University.

We're breaking down the science of "social diffusion" in her research paper "Understanding individual and diffusion behaviors related to native plant gardening" recently published in the Journal of Environmental Psychology.

Her research explores the difference between asking people to take individual action vs asking people to talk to people around them and showing by example - that's social diffusion - an often missing link in many climate programs and startups.

We'll be diving into the power and nuance of helping people to get better at diffusing environmental behaviors in their communities - and what we need to do to become designers of social diffusion.

Connect with Veronica on LinkedIn https://www.linkedin.com/in/veronica-champine-5305309a/

The paper: https://www.sciencedirect.com/science/article/abs/pii/S0272494422000433

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com

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