Episode 49: Placing Customers Front and Center Through a Partnerships Lens | Sunir Shah

Howdy Partners

Sunir Shah, CEO of AppBind, shares his perspective on how partnerships work should be organized within companies. Sunir is a proponent of Nearbound and advocates that partnerships should be a strategy deployed by GTM teams rather than a department that may end up siloed from the rest of the business. Sunir’s background in customer experience informs his point of view on partnerships.