Using communications to create change with Caroline Sherman

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

לפני 13 ימים24:10

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24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנתיים 38:58

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In this episode, Jason Foster talks to Caroline Sherman, a seasoned communications expert and Vice President of Corporate Affairs for Mars Multi Sales. In this thought-provoking conversation, Jason and Caroline dive deep into the realm of communications and its profound impact on shaping organizational culture and driving change. Together, they explore the art of communication, discussing strategies, techniques, and real-life examples that will empower you to foster innovation, adaptability, and resilience within your team.

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#Business #Analytics #Artificial #Big #Chiefdataofficer #Data #Intelligence #Leaders #Leadership #Strategy #Cynozure #Data Science #Science #Datastrategy #Tech #CDO #Achieve #Effect #Organised

Using communications to create change with Caroline Sherman

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

86 subscribers

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188 פרקים

#Business #Analytics #Artificial #Big #Chiefdataofficer #Data #Intelligence #Leaders #Leadership #Strategy #Cynozure #Data Science #Science #Datastrategy #Tech #CDO #Achieve #Effect #Organised

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Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Building a business-led, AI-driven transformation at AXA 34:22

לפני 3 ימים34:22

34:22

In this episode of Hub & Spoken , Jason Foster talks to Cali Wood, Head of Data and AI Strategy & Culture at AXA UK and Ireland. Cali shares how AXA is shaping its data and AI transformation through a clear strategic framework built on creation of value, connection of data and tooling, and culture to accelerate value. From embedding human-centred design into automation use cases to launching a data and AI academy with more than 50% workforce engagement, AXA is making data and AI a true business-wide initiative. This conversation explores: The three pillars of AXA's data and AI strategy How culture and leadership unlock real business value Scaling responsible AI across a highly regulated industry Evolving from traditional to agentic AI in a people-first way Whether you're leading data transformation or navigating GenAI, this episode offers practical ideas and inspiration to help bring your people and strategy together. Listen now to learn how to build AI-driven change - the right way. -------------------------------------------------- Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Embedding value into data and AI initiatives from day one 20:49

לפני 17 ימים20:49

20:49

In this solo episode, Cynozure CEO Jason Foster explores what it really means to create value with data and AI and why it can't be treated as a nice-to-have outcome at the end of a project. Jason breaks down a practical, repeatable approach to designing value in from the start, with clear intent, strong foundations, and input-focused delivery. He shares real-world examples and analogies to show how organisations can shift from vague goals to measurable, meaningful impact. This episode is packed with actionable insights for data and business leaders who want to move from theory to practice and ensure their data work truly makes a difference. -------------------------------- Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Designing a data & AI strategy to strengthen a sector 37:31

לפני 4 weeks37:31

37:31

In this episode of Hub & Spoken , Jason Foster, CEO & Founder of Cynozure, speaks with Lisa Allen, Director of Data at The Pensions Regulator (TPR), about the role of data in protecting savers and shaping a more resilient pensions industry. Lisa shares the story behind TPR's new data strategy and how it's helping to modernise an ecosystem that oversees more than £2 trillion in savings across 38 million members. Drawing on her experience at organisations including the Ordnance Survey and the Open Data Institute, she explains why strong data foundations, industry collaboration, and adaptive thinking are essential to success. The conversation explores how the regulator is building a data marketplace, adopting open standards, and applying AI to enable risk-based regulation, while reducing unnecessary burdens on the industry. Lisa also discusses the value of working transparently, co-designing with stakeholders, and staying agile in the face of rapid change. This episode is a must-listen for business leaders, regulators, and data professionals thinking about strategy, innovation, and sector-wide impact. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Real life, revealed: How behavioural data is shaping the future of business intelligence 39:13

לפני 6 weeks39:13

39:13

Behavioural data is fast becoming a cornerstone of modern business strategy. Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do. As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale. But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity. In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from: The transition from survey-based research to behavioural data analysis The impact of AI on interpreting digital interactions Ethical considerations surrounding data consent and transparency Building trust through clear data collection and usage practices Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Business Intelligence in an AI world 39:49

לפני 8 weeks39:49

39:49

In this episode of Hub & Spoken , Jason Foster speaks with Colin Zima, CEO and Co-founder of Omni, a modern business intelligence platform that combines the best of governance and usability. With a background spanning roles at Looker and Google, and two decades as both a data user and builder, Colin brings a unique perspective on the evolution of BI and the real role of AI in shaping its future. They explore why business intelligence remains critical for aligning organisations, how AI is raising the bar for access and self-service, and why semantics and business logic are more important than ever. The conversation challenges the notion that AI will replace dashboards, and instead focuses on how it can enhance accessibility, support different user needs, and empower data teams to work more efficiently. This episode is essential listening for business and data leaders thinking about the future of BI, the practical use of AI, and the role data teams play in delivering real value at speed. Tune in to hear how modern BI is evolving, and what leaders need to know to stay ahead. ********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Why decision making is hard and how leaders can do it better 24:23

לפני 10 weeks24:23

24:23

In this episode of Hub & Spoken , Jason Foster, CEO of Cynozure, goes solo and explores one of the most critical yet under-discussed business skills...decision making. Drawing on real-world examples, research, and personal experience, Jason unpacks why so many organisations struggle to make effective decisions, despite it being core to leadership, innovation, and progress. From decision paralysis to overconfidence, and data overload to gut instinct, he looks at the formal frameworks and informal dynamics that shape how choices are made across all levels of a business. The episode delves into the role of vision, bias, data literacy, and emotional intelligence, and outlines the essential skills leaders need to build confidence, clarity and adaptability into their decision-making culture. Whether you're leading a team, shaping strategy, or navigating change, this episode is packed with practical ideas to help you make better, faster, and more informed decisions. 🎧 Tune in now to rethink how decisions really get made, and how to make yours count. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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How PensionBee uses data & AI for better customer experience and business growth 40:35

לפני 12 weeks40:35

40:35

In this episode of Hub & Spoken , Jason Foster, CEO of Cynozure, chats with Luis Mejia, VP Data, Platforms & AI at PensionBee, about how the company is transforming the pension industry through smart use of data and AI. Luis shares how a digital-first mindset is helping PensionBee enhance customer experience, manage data effectively, and fuel business growth. He dives into how AI is being used in customer service, blending tech with human touch to build trust, and why ethics and transparency matter more than ever. From marketing to customer support, this episode explores the real-world challenges and opportunities of using data and AI. Luis also looks ahead to a future where AI helps democratise data and puts power in the hands of individuals. A must-listen for data and business leaders driving change in a digital world. Research Luis mentioned in the episode: https://www.pensionbee.com/uk/press/ai-and-pensions https://www.pensionbee.com/uk/press/age-vs-ai Follow Luis on LinkedIn Follow Jason on LinkedIn *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Building a digital-first, female-centric insurance business 48:13

לפני 14 weeks48:13

48:13

In this episode of Hub & Spoken, host Jason Foster welcomes Sam White, the multi-award-winning Founder of Freedom Services Group and Global Founder of Stella Insurance Australia. Sam shares her journey of building Stella Insurance, the challenges and opportunities of creating a digital-first insurance company, the importance of customer experience, and how Stella Insurance is reimagining financial services from a female perspective. Sam also discusses the impact of regulatory changes, the role of AI in the insurance industry, and the significance of diversity in business. This is a real gem of an episode, especially for entrepreneurs and business leaders interested in digital transformation, insurance innovations, and diversity in leadership. Follow Sam: linkedin.com/in/samwhiteentrepreneur/ Follow Jason: linkedin.com/in/jasonbfoster/ *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Insights from Data Means Business, Second Edition 32:41

לפני 16 weeks32:41

32:41

Jason's co-author, Barry Green, joins this next episode as they discuss the release of the second edition of "Data Means Business" on 25th March. Returning for his third conversation on the podcast, Barry shares updates on the evolving landscape of data and AI, the impact of generative AI, and the importance of business capabilities. They delve into the changes since the first edition, including the role of the Chief Data Officer and the significance of adaptability in today's fast-paced world. Tune in to hear their thoughts on driving transformational change and delivering value with data & AI. The second edition of Data Means Business will be out on 25th March and will be available on Amazon. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Gender Diversity in Data & AI with Lou Hutchins, Director of Data Culture and Literacy at Cynozure and Rose Attridge, Strategy Advisor at Cynozure 40:13

לפני 18 weeks40:13

40:13

This episode is a special edition in honour of International Women's Day on 8th March. Host Jason Foster is joined by Lou Hutchins, Director of Data Culture & Literacy at Cynozure, and Rose Attridge, Strategy Advisor at Cynozure. Together, they explore gender diversity in data and AI, the importance of sponsorship and allies, and challenges in male-dominated industries. They also discuss the role of data and AI in driving change, the need for role models, early engagement, and company action. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

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Measuring the impact of sustainability with Adam Elman, Director of Sustainability - EMEA, at Google 35:49

לפני 20 weeks35:49

35:49

In this episode, host Jason Foster is joined by Adam Elman, Director of Sustainability - EMEA, at Google. Together they explore defining sustainability from environmental, social and governance perspectives, and the role of AI in sustainability, including AI's potential to reduce global greenhouse gas emissions by up to 10% by 2030. They also discuss the future of sustainability and possibilities around technology's role in combating climate change, including advancements in clean energy and expanded AI applications. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

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The impact of AI on young people and education with Amanda Bickerstaff, CEO & Founder, AI for Education 46:01

לפני 22 weeks46:01

46:01

In this episode, host Jason Foster is joined by Amanda Bickerstaff, CEO & Founder, AI for Education. Together they explore the impact of AI on young people, particularly in the context of education. They discuss AI literacy, the need for AI literacy among students, teachers, and policymakers and the need for understanding AI's capabilities, limitations, and ethical considerations. They also discuss social media & AI integration and challenges in the education system. The conversation touches on how AI is embedded in platforms like Snapchat, TikTok, and video games, influencing young people's perceptions and behaviours, sometimes without their awareness. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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The Psychology of Leadership with Lara Menke, Leadership Psychologist & Executive Coach 40:23

לפני 24 weeks40:23

40:23

In this episode, host Jason Foster is joined by Lara Menke, Leadership Psychologist & Executive Coach. Together they explore leadership development and the application of business psychology to improve workplace dynamics and team performance. They also discuss the transformative potential of emotionally intelligent, self-aware, and empathetic leadership in fostering resilient and effective teams. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
The Future of the Chief Data Officer with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership 43:13

לפני 26 weeks43:13

43:13

In this episode, host Jason Foster sits down with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership to discuss the evolving role of the Chief Data Officer (CDO). Barry shares his journey from coding and analytics to leading data and insights at iconic brands like John Lewis and Waitrose. He offers a unique perspective on how CDOs can transition from technical experts to strategic business leaders. Barry's candid reflections and actionable advice make this episode essential listening for data professionals, aspiring CDOs, and anyone interested in the intersection of data, technology, and business leadership. Don't miss this engaging and insightful conversation! *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

1
Unlocking retail innovation through data with Susie Moan, CDO at Currys 37:26

לפני 29 weeks37:26

37:26

In this episode, host Jason Foster is joined by Susie Moan, Chief Data Officer at Currys and member of Cynozure's Advisory Board. They explore some of the highlights of Susie’s accomplished career in data and AI, highlighting the significance of data value in a commercial business context. The conversation also covers how Currys successfully balances growth with cost-saving initiatives, and emphasises the importances of aligning AI initiatives with an organisation’s overarching business strategy. *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times’ fastest-growing private companies in both 2022 and 2023, and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024.…

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Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy « » Using communications to create change with Caroline Sherman

Using communications to create change with Caroline Sherman

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Using communications to create change with Caroline Sherman