ICTP 367: Becoming an African tech ecosystem builder for fashion and sustainability, with Pinaman Owusu-Banahene of ADJOAA

ICT Pulse Podcast

We revisit a conversation we had in 2023 with Pinaman Owusu-Banahane, the Founder and CEO of ADJOAA, a curated multi-brand online marketplace specialising in premium and sustainable fashion and lifestyle products made by African designers and Black-owned businesses.

Pinaman shares her journey as a young Ghanaian woman who emigrated but found her way back home again, determined to establish a tech business that would uplift fashion designers and artisans across the Continent to improve their livelihood and promote the use of sustainable practices. During our conversation, Pinaman answers questions on, among other things:

* why she launched ADJOAA and the problem it is trying to solve;

* the entrepreneurial and start-up space in Ghana;

* the successes ADJOAA has been able to realise to date; and

* the challenges of creating an online marketplace that connects Africa to the World.

The episode, show notes and links to some of the things mentioned during the episode can be found on the ICT Pulse Podcast Page (www.ict-pulse.com/category/podcast/)

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Music credit: The Last Word (Oui Ma Chérie), by Andy Narrell

Podcast editing support: Mayra Bonilla Lopez

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