התחל במצב לא מקוון עם האפליקציה Player FM !
EP39: When does it make sense to bring on a Fractional CMO?
Manage episode 486626942 series 2653299
When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
38 פרקים
Manage episode 486626942 series 2653299
When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
38 פרקים
כל הפרקים
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.