Applied Hope with Agrosmart’s Mariana Vasconcelos

In Her Ellement

How can we have the courage to tackle problems that seem insurmountable? Mariana Vasconcelos is the founder of Agrosmart, an agricultural startup that helps farmers use data to become more sustainable and thrive.

Mariana grew up in a farming family and decided to try and find solutions for the types of issues that her father faced every day. From there she used her technology and leadership skills to found Agrosmart, a groundbreaking organization that charts a route to a brighter future for farmers. She’s open and honest about how nervous she feels when faced with the responsibility she’s taken on. However, she acknowledges that she has strong support networks that keep her afloat every day. Mariana encourages those who feel overwhelmed by the world’s problems to ask the question: who will rise to the challenge if not you?

Alongside founding Agrosmart, Mariana has been selected as one of the WEF’s Young Glocal Leaders. She’s also made it onto Forbes 30 under 30 and Bloomberg’s Most Influential People in Latin America lists.

Join us every episode with hosts Suchi Srinivasan & Corin Lines from BCG to hear meaningful conversations with women in digital, technology, and business.

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