Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier

Indie Game Movement - The podcast about the business and marketing of indie games.

The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts. Episode Shownotes Link: