Flatten the curve: Dissecting the comms campaign that changed the world

Infernal Communication

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The Head Start: Embracing the Journey

1
Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00

לפני 9 ימים35:00

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לייק

אהבתי

35:00

The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

לפני 3 שנים 28:48

MP3•בית הפרקים

In this episode of Infernal Communication, host Kyla Sims sits down with microbiologist and science communicator Dr. Siouxsie Wiles to talk about arguably the most successful communication campaign of our generation. Together Kyla and Dr. Wiles walk us through the journey of collaborating with award-winning illustrator Toby Morris to make "flatten the curve" go viral and potentially saving millions of lives, to the aftermath and fallout.

Do you work in communications? Join us at Staffbase's VOICES Conference in NYC April 26-27th, 2023. Get your ticket at voices.staffbase.com/us and use promocode VOICES-PODCAST-25 for 25% off your ticket.

See omnystudio.com/listener for privacy information.

26 פרקים

#Careers #Business #Podcasting Education #JAR Audio

Flatten the curve: Dissecting the comms campaign that changed the world

Infernal Communication

published לפני 3 שנים

שתפו

MP3•בית הפרקים

See omnystudio.com/listener for privacy information.

26 פרקים

#Careers #Business #Podcasting Education #JAR Audio

כל הפרקים

1
Beyond the Words: The case for listening to what isn’t said 24:24

לפני 1 year24:24

24:24

We’ve spent the whole second season of Infernal Communication talking about storytelling. So it’s time we focus on the other side of the conversation: listening. You know the old saying, we’ve got one mouth and two ears, yet for some reason, listening can really take a back seat to talking, let’s flip the script. In this episode, former 9-1-1 operator, Doug Showalter, shares real world examples of how careful listening saves lives. And then, How to Listen Like You Mean It, author Ximena Vengoechea gives practical advice for deciphering the right kind of listening– depending on who you’re talking to. Join host Lottie Bazley in our series finale for insight into how to become a better listener– whether it’s a life-threatening situation or your average Monday meeting.…

1
'The Beast at Tanagra': Allegories, metaphors, and connecting with your audience 23:43

לפני 1 year23:43

23:43

We’ve said it once, and we’ll say it again (and again…), know your audience! Get specific and think of them early and often. It’s all too easy to try to be all things to all people, and casting too wide a net that can leave you connecting with no one. But sometimes getting very specific and using insider language leaves people out. Metaphors, allegories, and unique shared experiences can make us feel connected while alienating others. How do you toe that line? How can you target a niche audience without being totally inaccessible to newcomers? Few things are more polarizing than Star Trek, so we dig into a very specific episode to really demonstrate how language can bring us together or pull us apart. Join host Brian Tomlinson in conversation with Star Trek super fan and former legal investigator Ron Yamauchi and writer and professor Sara Rivera. They’ll talk about what’s so special about this episode and what it says about communication at its core. Whether or not you’re a die-hard ‘Trekker,’ this episode will make you dig deep into the question: “Who are you really writing for?”…

1
What's Done is Done: How to bounce back from embarrassment 20:52

לפני 1 year20:52

20:52

In the moment, it’s awful. And often for many moments afterwards, still awful. But inevitably we are going to embarrass ourselves, let’s figure out how to flip the script. In this episode, we’ll hear the story of how restaurateur Will Beckett’s humour and kindness turned a very expensive mistake into great press and a boost in sales. Then, branding expert and leadership coach Tori Lazar speaks to the benefits of seeing the levity in humiliating experiences, and facing it all head on. Join host Lottie Bazley as she walks us through some good old-fashioned embarrassing stories, cringe-worthy moments, and, of course, lasting lessons.…

1
How to ditch bad apologies and say sorry like you mean it 21:29

לפני 1 year21:29

21:29

Messing up is often all too easy. But then what? How do you make it right? You apologize and you make it good. But the days of switching blame with, ‘sorry if’ or explaining away your responsibility with, ‘actually,’ are long gone. We expect better from our apologies. So, how do we do that— how do we apologize like we mean it? That’s where Marjorie Ingall & Susan McCarthy, co-authors of Sorry, Sorry, Sorry: The Case for Good Apologies and co-creators of the super fun site sorrywatch.com , come in. With Karina Schumann, Associate Professor of Social Psychology and Director of the Conflict Resolution Laboratory at the University of Pittsburgh, you’ll hear what a good apology can do for the giver and the receiver. Join host Lottie Bazley as we break down the anatomy of a good apology and bask in the glory of some of the worst apologies out there.…

1
Memory Palaces and Digital Dummies: How to stay sharp when feeling stupid 20:50

לפני 1 year20:50

20:50

Why did I walk into this room? And, why was I pulling out my phone again? That’s right, to listen to Infernal Communication’s episode on memory. Join us as we speak to two time Canadian memory champion, Francis Blondin about the power of memory palaces and how to access the untapped capability of our brains. We also speak with psychologist Dr. Tracy Packiam Alloway, who has both short term and long term hacks for boosting our brain power. Dr. Alloway also answers the nagging question that creeps up after every time-wasting death scroll: are our devices making us stupid? How can we do a better job of remembering things, and how do we get others to remember what we do? Join host Brian Tomlinson as he talks memory, attention economy and Ghandi. Heads up, there’s a quiz at the end. For more information on Francis Blondin's memory palace technique, click here .…

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How to have very uncomfortable conversations 26:07

לפני 1 year26:07

26:07

There are so many uncomfortable conversations to be had, or avoided, depending on the day. But uncomfortable doesn’t have to be bad, it just means it isn’t easy. In this episode, we dive into the notorious "F word" – Feedback! Without it, we might run around convinced we're flawless employees with perpetually minty-fresh breath, blissfully ignorant of any missteps we’ve taken. But a world without feedback would also mean a world without improvement. Our guest, Joe Hirsch gives us his expert 2 cents on how to take a different approach to this dreaded process. And, Comedian Jeff D’Silva shares how he spins uncomfortable content into comedic gold. Join host, Lottie Bazely, as we explore how to get the most out of uncomfortable situations and maybe even make them a little easier and a lot more fruitful.…

1
How to stop your CEO from saying stupid sh*t 20:16

לפני 1 year20:16

20:16

We all put our foot in our mouths once in a while. A joke that isn’t funny for all the wrong reasons, going into too many details about just about anything, or slagging off your place of business. It's easy to do, but hard to bounce back from. In front of family or friends it can make for an uncomfortable meal, in front of an audience it can mean disaster. In this episode, host Brian Tomlinson, leads us through examples of the good, the bad and downright ugly when it comes to CEO blunders. Renu Bakshi, an International Crisis Manager and Media Trainer will get into the nitty gritty of how to lead your CEO away from common pitfalls and renowned speaker and communication expert Julian Treasure is on hand to give us some useful tips on how to take to the stage with confidence, or at the very least preparedness. Listen in, for tips on how to steer your CEO in the right direction and get the PR team home on-time.…

1
Grammar Gatekeeping: Taming the Inner Grammando 20:00

לפני 1 year20:00

20:00

Those who like grammar, like it a lot. For the rest of us, it can be a bit of a nuisance. But, we do our best to follow the rules because bad grammar is a bad look. Whether we’re looking for love, a job or an apartment, improper grammar can take us out of the running. But according to our experts these preconceived notions around grammatical rules are off track. According to Dr. Anne Curzan, author of ' Says Who? A Kinder, Funner Usage Guide for Everyone Who Cares About Words' , good grammar has been a moving target for centuries while Dr. Andreea Calude says we’re very adept at tempering our language to suit the situation, which is a good thing. Join host Lottie Bazley on this episode of Infernal Communication as we learn how to tame our inner grammando and reveal the real rules of good grammar.…

1
Algorithm Alchemy: Outsmarting our digital gatekeepers 23:37

לפני 1 year23:37

23:37

The almighty internet algorithm, we know it's out there, dishing out content it thinks we care about most, but how does it really work? As communications pros, it’s easy to feel powerless in the face of tech giants who get to pick and choose what lights up our screens. But there’s a way to become active participants in these systems, rather than just passive users. In this episode, Cameron Hickey, CEO of the National Conference on Citizenship, walks us through the payoffs and pitfalls of content filtering. We also have algorithmic puppet master extraordinaire Gretchen Andrew, who shares how she tricked Google’s search engine into showing people her art instead of presidential election results. Join host Brian Tomlinson as guides us through practical tips on how we can work WITH algorithms to bridge the gap between humans and computers.…

1
Tell Me a Story: An audio history of oral cultures 24:11

לפני 1 year24:11

24:11

Did you ever hear the one about Tough Laroque? No? Well, have we got a story for you. Our guests are three Métis aunties and scholars, Sheila Laroque, Tanya Ball and Kayla Lar-Son. All three are lovers of books, they even have their own podcast called Book Women or masinahikan iskwêwak . But Sheila, Tanya and Kayla are also huge proponents of oral storytelling, both because they know a lot about it and they’re pretty good at it. There is often a lot of importance placed on writing things down but, when it comes to telling stories, some may be best saved for our ears, rather than on paper. Listen in to their conversation on Indigenous storytelling. With host Brian Tomlinson, Sheila, Tanya and Kayla will cover what makes a good story, how its lessons change depending on the storyteller and the listener. And they’ll also remind us that sometimes a good story is just a good story! So sit back and enjoy.…

1
Myth busting the hero's journey 21:34

לפני 1 year21:34

21:34

The hero’s journey is a familiar tale. It’s an archetype that follows The Hero on a quest where challenges are faced, insights are gained, after which the hero returns home transformed. That’s it. Simple, and very well used (see The Matrix, StarWars, The Lion King, etc). Join host Lottie Bazley as she takes us on a journey with a new storyline. This one includes flipping this well-known narrative on its head to find different perspectives, and rejecting the all encompassing confines of the hero’s journey. Lottie speaks with author and academic Emily Hauser, as well as Professor of Classical and Early Mediterranean Studies Joel Christiansen. Listen in for their takes on how heroic most heroes really are (not very), and more importantly, what we lose when we ignore other narratives and what we gain when we invite the background characters to center stage.…

1
The art of effective storytelling with Kate Tellers 25:19

לפני 1 year25:19

25:19

Everybody’s got a story, but how do you best tell yours? To delve into the depths of what makes a good story, we have storyteller extraordinaire, Kate Tellers to guide the way. She’s a host, director of MothWorks at The Moth, and co-author of the book How to Tell a Story: The Essential Guide to Memorable Storytelling. The Moth is a non-profit storytelling extravaganza with a podcast heard by millions. With host, Staffbase’s Brian Tomlinson, Kate gets personal and down to business as she reveals the secrets behind spinning a good yarn, how to keep it fresh, and how to get “off the page” in front of an audience. The stories we hear shape who we are, and so do the stories we tell. Listen in!…

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Trailer: Infernal Communication Season 2 1:30

לפני 1 year1:30

1:30

Welcome back to Season 2 of Infernal Communication, where we take a deeper look at the wild little fires communicators have to put out every day. Join our hosts Lottie Bazley and Brian Tomlinson of Staffbase as they bring together experts, authors and even a former private eye – for fresh perspectives that will soothe the burn of your latest communication breakdown. We’ve got new ways to look at the hero’s journey, and the art of the apology. We’ll talk about how to have difficult conversations, and the best way to bounce back from embarrassment by seizing control of your own narrative. This season we’re focusing on the depth and breadth of what it means to be a storyteller – because we know: Communication is hard. Being a communications professional is even harder. So why not let Infernal Communications make your job easier and probably a little more fun.…

1
Ancient Communication: A people’s history 29:22

לפני 2 years29:22

29:22

In this final episode of season one of Infernal Communication, join host Kyla Sims as she speaks with Genevieve Von Petzinger, paleo anthropologist and author of The First Signs: Unlocking the Mysteries of the World's Oldest Symbols, as well as Dan Everett, linguistic anthropologist, author, and one of only four second-language speakers of the Amazon Basin's Pirahã people. They’ll talk about what we know about our earliest communications and how communication has shaped what it means to be human. See omnystudio.com/listener for privacy information.…

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Noise, Noise, Noise! Cutting through the digital roar. 27:54

לפני 2 years27:54

27:54

Our host Kyla Sims chats with neuroscientist Dr. Carl Marci about what happens to our brain when we spend too much time online and what we can do to protect ourselves. Then, “Master of Decibels” Paul Mellor shares his tactics for making brands famous and cutting through all the noise. Do you work in communications? Join us at Staffbase's VOICES Conference in NYC April 26-27th, 2023. Get your ticket at voices.staffbase.com/us and use promocode VOICES-PODCAST-25 for 25% off your ticket. See omnystudio.com/listener for privacy information.…

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Flatten the curve: Dissecting the comms campaign that changed the world

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Flatten the curve: Dissecting the comms campaign that changed the world