Expertise, Expert, Thought Leader Part 2 of 3

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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תוכן מסופק על ידי Randall Craig. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Randall Craig או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

לפני 13 ימים22:49

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22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

לפני שנה 31:05

MP4•בית הפרקים

Continuing from last week... As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.

Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

30 פרקים

#Entrepreneur #Business #Marketing #Randall Craig #Video

Expertise, Expert, Thought Leader Part 2 of 3

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

published לפני שנה

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MP4•בית הפרקים

Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

30 פרקים

#Entrepreneur #Business #Marketing #Randall Craig #Video

כל הפרקים

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Pricing Strategy for Service Businesses: Part 1 36:09

לפני 4 ימים36:09

36:09

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” Topics include: ↳ Demystify pricing strategies ↳ Explore the tactical parameters, and ↳ Getting clear on the value your organization offers

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Business Development for Firms: Part 3 or 3 28:17

לפני 11 ימים28:17

28:17

More fundamental marketing frameworks to focus your business development strategy. Topics include: ↳ How to measure the success of your business development initiatives, and when change may be needed? ↳ Is the juice worth the squeeze when it comes to your bus dev investments? ↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand? ↳ DEI, ESG, and other trends on bus dev.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Business Development for Firms: Part 2 of 3 35:23

לפני 18 ימים35:23

35:23

Building from last week, more fundamental marketing frameworks to focus your business development strategy. Topics include: ↳ Business development goals and accountability. ↳ Client experience, client touch points, and referrals. ↳ New geographies, virtual offices, and cultural fit with clients. ↳ The Price/Expertise/Trust Model, and ↳ How IP and thought leadership collateral can be used within the business development process.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Conference Planning Part 2 27:15

לפני 23 ימים27:15

27:15

Continuing on with more ways to design, market, and host a stand-out conference. Topics include: ↳ Conference marketing: Attracting the right audience ↳ Panel discussions: Is there a way to make them more engaging? ↳ Conference profits: Reinvest in the conference… or a honeypot for other purposes? ↳ Conference Speakers: What should you be asking speakers to find best-fit talent?…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Business Development for Firms: Part 1 of 3 28:41

לפני 25 ימים28:41

28:41

Firms are built through relationships and thought leadership, but can we be more strategic with our efforts? Topics include: ↳ Growing your firm through thought leadership ↳ The time investment required to create thought leadership vs billable hours ↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and ↳ Business development training opportunities for professional services…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Developing Your Culture with Work-from-Home Teams Part 2 of 2 28:03

לפני 5 weeks28:03

28:03

Completing our Q&A on corporate culture and work-from-home teams. Topics include: 💡The impact that recordings of virtual meetings have had on working relationships. 💡Repurposing the “savings” from work-from-home employees to employee perks. 💡The impact and ethics of “moonlighting” by both employees and organizational leaders.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Developing Your Culture with Work-from-Home Teams Part 1 of 2 30:22

לפני 6 weeks30:22

30:22

Hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable? Topics include: 💡 How to create your desired corporate culture. 💡 Hiring for work-from-home roles. 💡 How to teach the right habits and behaviors to work from home employees (and more).…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Business Growth Coaching: Worth it or Waste of Time? Part 2 37:58

לפני 7 weeks37:58

37:58

We continue with part 2 on demystifying the coaching industry. Topics include: ↳ How to find the right fit coach ↳ How to get the most out of that coaching relationship, and ↳ Who should decide what to work on: the client or the coach?

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Business Growth Coaching: Worth it? Or Waste of Time? Part 1 of 2 41:46

לפני 8 weeks41:46

41:46

Today, it seems everyone is a coach. So in this session, we are calling out the “coaching industry”… on its proliferation, value, and fees. We see cheap coaches aplenty, and then there are also exceptionally expensive ones –but are they effective? Let’s put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Marketing and Competitive Advantage Part 3 of 3 24:54

לפני 9 weeks24:54

24:54

We wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI “junkification” of the internet.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Marketing and Competitive Advantage Part 1 of 3 26:45

לפני 11 weeks26:45

26:45

Marketing takes time, costs money, and it doesn’t exist in a vacuum... So how can you differentiate? 🤔 Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage In this episode we explore marketing approaches that build competitive differentiation for your organization.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Marketing and Competitive Advantage Part 2 of 3 29:28

לפני 11 weeks29:28

29:28

We continue this week with how to differentiate yourself and your organization in a complex marketplace. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Recession-Proofing Your Organization Part 2 of 2 23:35

לפני 12 weeks23:35

23:35

Closing up our Q&A on recession proofing strategies and cash management best practices. Topics include: 💡Improving efficiencies 💡Scenario planning 💡Back-pocket options to consider if a situation is dire. (And more.)

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Recession-Proofing Your Organization Part 1 of 2 33:54

לפני 13 weeks33:54

33:54

Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty. Topics include: 💡The question of cash: What can you do to preserve it? 💡How do you cut your burn rate, while still investing in critical areas? 💡And when things are very tight, what things can you do, right now, to “find” needed cashflow? (And more.)…

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

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Powerful Leadership Retreats Part 3 of 3 30:19

לפני 14 weeks30:19

30:19

Here’s our discussion on this important investment in team alignment: leadership retreats, part 3. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats Topics include: Getting a better ROI from your retreat investment. What to do when key employees aren't able to attend a leadership retreat? Preparing for what could go wrong… (and more!)…

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Expertise, Expert, Thought Leader Part 2 of 3