ICT Ep10: Don't mistake the map for the territory

Innovating Clinical Trials

Welcome to Innovating Clinical Trials, the podcast designed for clinical research professionals eager to deepen their understanding of clinical trials through concise, insightful segments. Join your hosts, Liam Eves and Ted Trafford, as they uncover the core issues in clinical research, reflect on the industry, and challenge conventional wisdom.
Liam delves into the critical concept of "Don’t Mistake the Map for the Territory" in the realm of clinical trial delivery. This metaphor highlights the importance of distinguishing between our plans and models—the 'map'—and the actual execution and outcomes—the 'territory.' In clinical trial delivery, it’s essential to recognize that no matter how well planned a trial is on paper, real-world challenges can impact results.
Join us as we discuss how understanding this distinction can lead to more effective trial delivery and better outcomes for patients.