Omnichannel Is Back: DTC Goes IRL, SMS Takes Off & Fashion's Holiday Playbook

Innovation Unleashed

In this episode of Listrak’s Innovation Unleashed, host Jamie Elden reunites with Allie Naughton, Head of Client Strategy, to dig into what’s fueling fashion’s momentum in H2 across prestige and luxury. From DTC darlings opening boutiques to the surge in SMS and the rise of value-driven fashion, it’s a pragmatic roadmap to finish 2025 strong.

• Why omnichannel is resurging - smaller format stores, smarter co-tenancy, and how DTC data is picking winning locations
• Value-driven fashion: private label expansion, resale/rental, and the nostalgia cycle paying off
• Turning reactive marketing into revenue-driven strategy with AI (trend detection, predicted reorder timing, weekly merchandising signals)
• SMS/MMS/RCS growth: list-building that actually scales, guardrails for compliance, and how beauty/fashion lead adoption
• Inventory volatility → opportunity: low-stock and back-in-stock alerts that convert (and where TikTok Shop/Amazon assortments fit)
• Luxury outlook: why confidence (and margins) diverge -and the “entry price point” strategy to seed lifelong loyalty
• Holiday, extended: longer promo windows, transparent offer calendars, and “buy-more-save-more” mechanics that lift AOV

Whether you lead a DTC rocketship or a 250-store powerhouse, you’ll leave with field-tested plays to grow acquisition, margin, and loyalty - without wasting spend.

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