S2 Ep. 29 - We're all in the media business now

Investment Uncut

We welcome LCP's Head of Communications, David Millar, who talks us through the dark arts of communication, and how we might improve investment communications for the benefit of investors. We discuss: • The basic principles of communicating and how communications have evolved; • Investment communications – challenges / tips from the provider and receiver perspective; and • David’s “communications pyramid” and why most communication focuses in the wrong places. One thing to take away Little and often is better when it comes to communications. If you don’t communicate to your customers something else will fill the void (eg social media).