Selling Out

Inward Empire

In 1968, Jerry Rubin was sure that the baby boomers were the vanguard of a second American Revolution. A leader of the countercultural Yippies, he pioneered a new kind of absurdist political theater aimed at turning the young against the establishment: exorcising evil spirits from the Pentagon, throwing blood at ambassadors, and nominating a pig for president. But by 1980, Rubin had morphed into a New Age yuppie who believed that health foods, inner well-being, and the power of money would save America. In this episode, we'll explore Rubin's transformation - and what his story reveals about the demise of '60s idealism.