Why Some Women Try To Look Older At Work, Gender Bias in Big Tech, and Building an AgeTech Company in a Youth-Obsessed World with Wisdom.io CEO Cathy Minter

It Gets Late Early: Ageism in the Workplace

The world population is aging, and with 10,000 people turning 65 daily, new opportunities are emerging in the tech industry. So, today, we're exploring the AgeTech revolution with Cathy Minter, the CEO and co-founder of Wisdom.io.

AgeTech? Yeah, it's a thing, and it's been quietly changing the game since 2016. But we're not talking about teaching your grandparents to code (although they definitely could…because we never stop learning new things, remember?). We're talking about everything from "I need to plan my will" apps to smart homes that won't let you forget your meds.

Now, Cathy's not just some tech guru who decided to cash in on the “silver tsunami,” aka demographic change. Nope, she's got skin in the game. Her journey into AgeTech is like a roller coaster ride through personal loss, family drama, and a "wait, why isn't there an app for that?" moment during the pandemic. You'll want to hear how being the baby of the family turned her towards tech founderdom.

Cathy's not just about keeping old folks "aging in place" (a term that has got to go, btw). She's all about living well independently as long as possible. And boy, does she have stories to tell about navigating the gender bias and ageism in the tech world. From trying to look older in her 30s (because apparently, corporate tech leadership and youth don't mix) to dealing with the subtle "oh, honey" vibes in her 50s, Cathy's seen it all.

So, if you're curious about how AgeTech is gearing up to make our golden years truly golden, or if you just want to hear some juicy tales from Silicon Valley, this episode's got you covered.

“I asked one of the older adults in our focus group about aging in place, and she said it’s just about living life to the fullest for the time that you have.”

- Cathy Minter

In This Episode:

- Introduction to AgeTech and its ability to improve lives

-Cathy’s journey to founding Wisdom.io

-The sandwich generation and the future of age tech

-Navigating career growth and gender bias in the workplace

-Barriers to AgeTech adoption for older adults

-Redefining “aging in place”

-Ageism in the tech industry

-Innovation gaps in the tech sector for older adults

-The value of mentorship and intergenerational collaboration

And much more!

Connect with Cathy Minter:

-Website: https://www.mywisdom.io/

-LinkedIn: https://www.linkedin.com/in/cathyminter

Connect with Maureen Clough:

-Instagram: @itgetslateearly - https://www.instagram.com/itgetslateearly/

-YouTube: @itgetslateearly - https://www.youtube.com/channel/UCGrHwk-y7ERaq7bCSjZYf1A?sub_confirmation=1

-Website: itgetslateearly.com - https://www.itgetslateearly.com/

-LinkedIn: @maureenwclough - https://www.linkedin.com/in/maureenwclough/

-Facebook: It Gets Late Early - https://www.facebook.com/people/It-gets-late-early/100088694515585/