122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

SUMMARY

The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations.

Highlights

🎯 The professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management.

💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis.

🗣️ It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused.

🤝 They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder.

✨ The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company’s success.

GUESTS

Shailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology,

Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma..

Please visit their website https://brandtransgressions.com/

Book on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

INDEX

00:00 Preview & Introduction

01:21 Case Study - Maggie Noodles in India

04:59 Case Study - Boeing 737 Max Crashes

13:02 Tylenol - Best Practices in Crisis Management

22:45 Case Study - Philadelphia Starbucks Incident.

29:02 Case Study: Dolce & Gabbana 's China Controversial Videos

35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai

38:02 Key Principles for Effective Crisis Management

47:45 Rapid Fire with Shelley & Shalini

49:53 Connecting with Shailendra & Shalini

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/