תוכן מסופק על ידי Charles M Wood. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Charles M Wood או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
16:31
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אהבתי16:31
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Vue Courses, Top End Devs, and More... Oh, My! - JSJ 546
Manage episode 338855251 series 1423451
תוכן מסופק על ידי Charles M Wood. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Charles M Wood או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Today Steve and Charles talk about the many updates and events coming to Top End Devs, from upcoming conferences to new courses and content. Check out the conference lineup at https://topenddevs.com/conferences. If you are interested in building courses or would like to speak at any of the conferences, contact Charles. We also dive into a conversation about what it really means to be a 10x developer and a top 1% developer.
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Support this podcast at — https://redcircle.com/javascript-jabber/donations
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Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
…
continue reading
Sponsors
Links
- Overview - Nuxt 3 Essentials | Vue Mastery
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
- - Podcast Playbook
- - Top End Devs
- vue/CHANGELOG.md
Picks
- Charles- Quiddler
- Charles- Chart.js
- Charle- Business Software and Services Reviews | G2
- Steve- JSON Creator Douglas Crockford Interview by Evrone
- Steve - Dad Jokes
Support this podcast at — https://redcircle.com/javascript-jabber/donations
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Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
736 פרקים
Manage episode 338855251 series 1423451
תוכן מסופק על ידי Charles M Wood. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Charles M Wood או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Today Steve and Charles talk about the many updates and events coming to Top End Devs, from upcoming conferences to new courses and content. Check out the conference lineup at https://topenddevs.com/conferences. If you are interested in building courses or would like to speak at any of the conferences, contact Charles. We also dive into a conversation about what it really means to be a 10x developer and a top 1% developer.
Sponsors
Links
Picks
Support this podcast at — https://redcircle.com/javascript-jabber/donations
Privacy & Opt-Out: https://redcircle.com/privacy
Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
…
continue reading
Sponsors
Links
- Overview - Nuxt 3 Essentials | Vue Mastery
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
- - Podcast Playbook
- - Top End Devs
- vue/CHANGELOG.md
Picks
- Charles- Quiddler
- Charles- Chart.js
- Charle- Business Software and Services Reviews | G2
- Steve- JSON Creator Douglas Crockford Interview by Evrone
- Steve - Dad Jokes
Support this podcast at — https://redcircle.com/javascript-jabber/donations
Privacy & Opt-Out: https://redcircle.com/privacy
Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
736 פרקים
All episodes
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