Maria Baradell is Bringing Bread Back

Jim Serpico: Bread For The People - Sourdough, Pizza & Life

In this episode of Bread for the People, host Jim Serpico interviews Maria Baradell, founder of Leaf and Loaf, a Blog and sourdough bakery in Dallas, Texas. Maria shares her journey from starting as a cottage baker to teaching sourdough bakers how to launch and grow their home bakery. They delve into Maria's innovative two-pan baking method, her Venezuelan roots in bread making, and her approach to scaling up production. Maria also discusses her consulting work, digital products, and how she balances baking with being a mother of five. The conversation covers diverse topics from marketing strategies, managing orders through platforms like Hotplate.com, to engaging content creation within the sourdough community.


00:00 Introduction and Guest Welcome
00:11 Maria's Baking Journey
02:15 The Two Pan Method
04:00 Baking Techniques and Tools
16:31 Order Management and Hotplate
23:22 Exploring a New Tool for Bakers
24:28 Marketing Strategies for Home Bakers
25:30 Personal Touches and Unique Offerings
26:22 Navigating Social Media and Community Groups
28:30 Creative Promotions and Giveaways
29:44 Insights from Ebooks and Courses
31:48 Scaling and Managing a Home Bakery
32:19 Challenges and Solutions in Hiring
37:35 Innovative Bread-Based Dishes
40:58 The Sourdough Awards and Community Engagement
48:05 Upcoming Courses and Final Thoughts
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