Episode 27: The future of impulse with James Mills

Kantar Retail Sound Bites

In episode 27 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the future of impulse shopping.

This episode also features James Mills, Global Vice President Sales at Mars Wrigley; Dean of Sales College Mars Inc., who uncovers key trends happening in impulse and how brands and retailers can best apply impulse learnings to shopper marketing strategies.

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Barry's contact information: [e-mail] Barry's LinkedIn

Rachel's contact information: [e-mail] Rachel's LinkedIn

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