From Trials to Triumph: How Precious Built a Cannabis Powerhouse in NJ

Kaya Cast

In this riveting episode of the Kaya Cast Podcast, we sit down with the indefatigable Precious Osagie Erese, the mastermind behind PRECIOUS Canna Co., a trailblazing cannabis brand making waves in the New Jersey area. Dive deep into Precious's journey through the tumultuous waters of the cannabis industry, from her initial forays with Roll Up Life, a delivery platform concept, to the hard-earned establishment of her own brand after facing formidable challenges in licensing and market entry.

Discover how Precious navigated the complex landscape of business pitches, investor relations, and regulatory hurdles, and how a crushing setback led to the birth of Precious Canna Co., a brand dedicated to luxury, quality, and representation. This episode isn't just a story about cannabis—it's about resilience, community impact, and the fight for equity within the industry.

Precious shares valuable insights on securing shelf space, engaging with investors, and building a brand that resonates with a diverse audience. Her story is a powerful reminder of the passion and perseverance necessary to succeed in the fast-evolving cannabis market.

Perfect for cannabis entrepreneurs and enthusiasts, this conversation sheds light on the nuances of building a cannabis business from the ground up. Tune in to gain inspiration and actionable advice from one of the industry's most determined and visionary leaders.

Subscribe to the Kaya Cast Podcast for more empowering stories and expert insights into the cannabis industry, helping you grow and scale your cannabis business.
Find out more about PRECIOUS Canna Co. at:
https://www.preciouscannaco.com/
https://www.instagram.com/preciouscannaco/
https://www.linkedin.com/company/precious-luxury-brand/
https://www.linkedin.com/in/preciousosagieerese/

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