06 - Finding Your Focus With Vartika Manasvi Launch And Learn podcast

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תוכן מסופק על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

לפני 24 ימים22:07

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What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

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06 - Finding your Focus with Vartika Manasvi

לפני 5 שנים 41:57

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M4A•בית הפרקים

תוכן מסופק על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In this episode, we talk to Vartika Manasvi about being an entrepreneur in India before moving to Canada and pivoting to what is now Stackraft: a company that is looking to change recruitment and hiring for the better. She talks about what made her move to Canada, the importance of having a clear focus, and what the future of hiring could look like.

For more information about Stackraft, visit https://stackraft.com/ or reach out to Vartika on Twitter https://twitter.com/VManasvi

… continue reading

18 פרקים

#Entrepreneur #Business #Matthias Dyckerhoff & Alexander Thomsen #Alexander Thomsen #Matthias Dyckerhoff

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06 - Finding your Focus with Vartika Manasvi

Launch and Learn

published לפני 5 שנים

שתפו

M4A•בית הפרקים

תוכן מסופק על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Matthias Dyckerhoff & Alexander Thomsen, Matthias Dyckerhoff, and Alexander Thomsen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In this episode, we talk to Vartika Manasvi about being an entrepreneur in India before moving to Canada and pivoting to what is now Stackraft: a company that is looking to change recruitment and hiring for the better. She talks about what made her move to Canada, the importance of having a clear focus, and what the future of hiring could look like.

For more information about Stackraft, visit https://stackraft.com/ or reach out to Vartika on Twitter https://twitter.com/VManasvi

… continue reading

18 פרקים

#Entrepreneur #Business #Matthias Dyckerhoff & Alexander Thomsen #Alexander Thomsen #Matthias Dyckerhoff

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19 - Staying customer-centric in a global economy with Doug van Spronsen 48:43

לפני 4 years48:43

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48:43

In this episode, we talk to Doug van Spronsen , the co-founder of Versett - a digital consulting firm focused on helping businesses launch customer-centric companies. Versett has been a global company from the start, and we talk about their approach to team-building, how they approach strategy & innovation, and where the industry is headed. Thanks so much for listening! Follow Alex & Matthias on LinkedIn to chat or to suggest who should come on the show next!…

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18 - Disrupting Consultants with Alexandra Nuth 47:59

לפני 5 years47:59

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47:59

In this lively episode, we talk to former big-4 consultant Alexandra Nuth about her journey into corporate entrepreneurship and how she ended up building Now or Never Ventures , a Challenger Consultancy that helps corporates drive innovation through venture building. She covers what it was like building a bank inside a bank, their unique approach to building ventures, and where most companies get it wrong when trying to be 'innovative'. Keep up with Now or Never ventures on Medium or LinkedIn or follow Alexandra Nuth & Iain Montgomery to follow their journey!…

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17 - Riding a Rocketship with Benjamin Berényi 34:48

לפני 5 years34:48

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34:48

Leading a company through a growth phase is challenging, to say the least. It can be hard to balance profitability with growth, particularly in Europe where language and regional differences can limit expansion opportunities. Benjamin comes on the show to share about how Péntech is approaching their expansion across the Eastern European market and brings some practical strategies on how to approach sales and hiring during a time of rapid growth. Connect with Benjamin and follow Péntech on LinkedIn! (especially if you speak Hungarian) Have a guest to recommend or want to come on the show yourself? Connect with your hosts Alex & Matthias on LinkedIn as well, or check out our thriving podcast page .…

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16 - Finding Market Fit with Shane Fast 36:06

לפני 5 years36:06

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36:06

PIVOT! As we've learned in previous episodes, pivoting can be hard. But sometimes just one pivot isn't enough! Shane Fast digs into the story of how Athennian pivotted 3 times before becoming what they are today - a leading legal tech company with a focus on Entity Management and Corporate Law. Shane was formerly the CFO but recently stepped down to a Team Lead role - we also cover this story and how to place an importance on your family life. Connect with Shane Fast on LinkedIn and learn more about how Athennian is shaking up the legal industry! https://betakit.com/athennian-acquires-montreals-redox-looks-to-become-salesforce-for-legal-industry/ https://privatecapitaljournal.com/athennian-secures-8m-series-a-led-by-arthur-ventures/ Check out our website or reach out to Alex or Matthias on LinkedIn to be a guest on the show!…

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15 - Business for Good with Charlotte De Ridder 45:16

לפני 5 years45:16

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45:16

Many forward-thinking businesses these days partner with non-profits, NGOs, or support causes they care about. Other businesses tackle social problems head-on: like Yusudi, an impact business based in Nairobi which offers training and equipping programs with the goal of improving the Youth employment rate in Kenya and beyond. Charlotte De Ridder shares about her journey to social entrepreneurship, how to balance business KPIs with social impact, and the future of Yusudi. Connect with Charlotte on LinkedIn Check out our website or connect with Alex or Matthias on LinkedIn as well, while you're at it. 👨🏼‍💻…

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14 - Building a Product Team with Stefan Richter 34:33

לפני 5 years34:33

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34:33

Stefan Richter has been part of numerous startups, both as a Product Manager and CPO. He comes on the show to share about how he approaches hiring Junior PMs, what the Product landscape looks like these days, and how he approaches running Product teams at scale. Stefan's Recommended podcasts (some in German) https://omr.com/de/podcast/ https://www.digitalkompakt.de/podcast/ https://www.breaker.audio/kassenzone-ceo-interviews https://www.breaker.audio/ds-podcast-der-insider-podcast-uber-startups-und-grownups https://mastersofscale.com/ Connect with Stefan on LinkedIn Know anyone who would be a great guest on the show? Get them to check out our website and fill out an application at launch-learn.com…

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13 - Fame, Fashion, and Freelancers with Eshita Kabra 45:19

לפני 5 years45:19

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45:19

The fashion industry is undergoing some serious change these days, with many companies turning their focus away from fast-fashion and towards sustainable and transparent supply chains. Eshita Kabra only launched her clothing rental marketplace 10 months ago but has seen significant interest, due in part to her media coverage and focus on sustainability. Eshita Kabra is the Founder of By Rotation and was recently named as one of the "14 Inspiring Women Leading The Fight Against Climate Change" by Refinery29 alongside Greta Thunberg, Stella McCartney, Ellen MacArthur and Dr Jane Goodall. We talked to her about building a community, her motivation for entering the fashion industry, and why she decided to build her product with a team of freelancers. https://byrotation.com/…

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12 - Growing Pains with Julian Ritter & Sebastian Drescher 48:02

לפני 5 years48:02

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48:02

Starting a new company can be a daunting task to new entrepreneurs. But just because the business model is proven doesn't mean the work is over - in fact, it has only just begun. Lifelong friends Julian & Sebastian share their experience in scaling Airgreets, including finding a technical Co-Founder, expanding to multiple countries, and building trust with customers. Airgreets is an outsourced property manager for everyday people who want to list their primary home on short-term booking platforms without all the extra work that comes with tenant management. Julian & Sebastian sold Airgreets in 2019 before becoming Associate Partners at Stryber Ventures . Learn more about Airgreets here. Connect with Julian Ritter and Sebastian Drescher on LinkedIn!…

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11 - Mathematical Marketing with Adomas Baltagalvis 41:35

לפני 5 years41:35

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41:35

Marketing these days is about a lot more than fancy ad campaigns and graphic design; it takes a scientific mindset and an iterative approach to help a product launch successfully. In this episode, Adomas Baltagalvis joins us to talk about his career as a math & finance enthusiast before becoming a freelance marketer and digital nomad who specialised in crowdfund campaigns. Now he's trying to change the travel experience through his role as a Co-Founder and CMO of Eddy Travels - a travel chat bot that helps you find the best deals on flights and accommodation. www.eddytravels.com…

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10 - Customer-Focused Marketing with Julia Kupke 30:22

לפני 5 years30:22

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30:22

A great marketing strategy means nothing if you don't have a customer-first mindset and a product that solves real problems. In this episode, Julia Kupke talks about her entrepreneurial journey from MIFLORA, a flower delivery service, to BonaVal, a jewelry marketplace for pawn shops, before becoming the CMO of Stryber, a venture builder in Munich. She talks growth hacks, common startup mistakes, and how to make it as a marketer in today's tech-heavy workplaces.…

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09 - Don't Count Out Culture with Tynan Allan 43:59

לפני 5 years43:59

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43:59

In this episode we talk to Tynan Allan about his experience as a culture consultant and how he ended up joining the founding team as the director of growth at Liveweb.io, a website tool that is bridging the gap in customer communication through live video chat. We talk all things culture, employee motivation, growth, and what the future of communication could look like.…

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08 - Fostering an Engaged Community with Tomas Sabat 38:29

לפני 5 years38:29

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38:29

In this episode, Tomas shares with us about his time running a network community for finance professionals in London before eventually ending up as the COO of Grakn Labs, an open-sourced platform that is changing the way we structure and organise data. He talks about how to grow and maintain and open-sourced community as well as how to stay motivated and live with purpose.…

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07 - Building a Product Mindset with Alfonso Rocha 40:59

לפני 5 years40:59

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40:59

In this episode we talk to serial PM and 2-time co-founder Alfonso Rocha about how to get started in Product, how to prioritise when scaling quickly, and how to have a growth mindset.

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06 - Finding your Focus with Vartika Manasvi 41:57

לפני 5 years41:57

הפעל מאוחר יותר

הפעל מאוחר יותר

41:57

In this episode, we talk to Vartika Manasvi about being an entrepreneur in India before moving to Canada and pivoting to what is now Stackraft: a company that is looking to change recruitment and hiring for the better. She talks about what made her move to Canada, the importance of having a clear focus, and what the future of hiring could look like. For more information about Stackraft, visit https://stackraft.com/ or reach out to Vartika on Twitter https://twitter.com/VManasvi…

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05 - Discovery and Distribution with Anja Willms 33:42

לפני 5 years33:42

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33:42

We take a break from digital products and talk to Anja Willms about her experience in launching and building a health food startup called Shileo after being inspired by a trip to Malaysia. She talks about bootstrapping, the challenges of distributing physical products, and how to keep a clear mind through the ups and downs of running your own business. For more information about Shileo, visit https://www.shileo.com/…

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Launch and Learn

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04 - Venture Building, Pivoting, and Hiring your Friends with Steffi Feldmann 33:07

לפני 5 years33:07

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33:07

In this episode, Stephanie Feldmann talks about starting Six Reasons, a venture building agency in Munich. She talks about how she got started in entrepreneurship and we dig into her experience in pivoting Keyp from a dating service to a cybersecurity application and all the complications that came along with that.…

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03 - How to (not) launch a product with Gian Saratz 32:14

לפני 5 years32:14

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32:14

In this episode, we talk to Gian about his experience launching multiple companies in the food and beverage industry in China including Cilantro, a Shopify-like solution for restaurants looking to take their business online. He talks about his experience in the food industry, working with an agency, and what to focus on when launching a new product.…

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01 - Ideation and Validation with Timo Hahn 35:31

לפני 5 years35:31

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35:31

In this episode, Timo Hahn uses his experience launching Wydr to talk about how to validate an idea, build an MVP, and get your first customers.

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