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תוכן מסופק על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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When to Cancel Projects and Refocus Your Team | Lazy Leverage #51
Manage episode 470794186 series 3611694
תוכן מסופק על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear.
Timestamps
(00:31) Introduction
(01:20) Focusing on Constraints
(03:33) The Importance of Prioritizing Tasks
(06:56) Understanding and Tackling Churn
(18:13) Project Management Simplified
(20:17) Maintaining Accountability
(25:58) Account Management Strategies
(27:26) Exploring the Toyota Way
(30:00) Applying Toyota Principles to Knowledge Work
(40:14) Questions to Always Be Asking
(42:00) Closing Thoughts: The Art of Being Present
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
61 פרקים
שתפוManage episode 470794186 series 3611694
תוכן מסופק על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear.
Timestamps
(00:31) Introduction
(01:20) Focusing on Constraints
(03:33) The Importance of Prioritizing Tasks
(06:56) Understanding and Tackling Churn
(18:13) Project Management Simplified
(20:17) Maintaining Accountability
(25:58) Account Management Strategies
(27:26) Exploring the Toyota Way
(30:00) Applying Toyota Principles to Knowledge Work
(40:14) Questions to Always Be Asking
(42:00) Closing Thoughts: The Art of Being Present
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
61 פרקים
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1 The 4-Level System That Lets You Take a Month Off Every Year | Lazy Leverage #61 55:00
55:00 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
רשימות 
לייק 
אהבתי55:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhile a ton of business owners today are chasing the next AI hack or automation craze, Jon and Peter return to a foundational truth: leverage isn’t a tactic - it’s a philosophy. Today they’re talking about “Matt’s Hierarchy of Leverage,” a napkin-sketch turned mental model that redefines how small business owners should think about time, talent, and tools. Rather than obsessing over AI for AI’s sake, they explore leverage as a quiet system of compounding returns: replacing complexity with clarity, chaos with delegation, and brute effort with thoughtful structure. At its core, the hierarchy isn’t about removing yourself from the business - it’s about repositioning your energy where it matters most. From global talent to smart systems, from automation to delegation, each rung down the pyramid creates space to climb higher in impact. AI isn't magic; it's just another train in a well-built transportation system, but that system still needs the roads, trucks, and drivers to lay the path. They challenge operators: What will you do with the margin you earn? More cash? Better product? A month off? There’s no right answer - only trade-offs. Jon and Peter aren’t interested in glossy tech dreams or lazy business hacks. They’re here for the long game - where leverage is earned, not bought. Where progress isn’t driven by viral trends, but by disciplined execution. And where the true win isn’t freedom from work, but freedom to choose the right work. In a noisy age of shiny tools, this is a blueprint for quiet scale. Key Topics: (02:00) Introducing Matt’s Hierarchy of Leverage (10:30) Systemization, SOPs, and Hiring B-Players (22:00) Saying No: The Key to Moving Work Down the Pyramid (37:12) AI Starts Taking Jobs (For Real This Time) (43:00) What Will You Do With the Increased Margin? Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Trust at Scale: How Content Compounds When You Do It Right | Lazy Leverage #60 48:42
48:42 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:42
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn a time where brands everywhere churn out content for clout, Jon and Peter make the case that there is power in focusing on niche over noise . They talk about the difference between running a media business—one dependent on clicks, views, and CPMs—and running a business powered by media. The latter isn’t chasing virality. It’s using content to build trust at scale, with the right audience. A single engaged viewer—one potential customer who finds real value—can be more powerful than 50 million passive scrolls. This mindset reframes media from a vanity metric machine into a quiet engine of asymmetric returns. A podcast that lands one high-value client? Worth more than thousands of empty impressions. A newsletter that converts 1.2% of readers into loyal customers? Incredibly high leverage, even if the list is modest in size. Still, they wrestle with the usual considerations all operators think about: Should we do short-form? Do we really have to play the algorithm game? Peter and Jon push back against performative content, advocating instead for authenticity, audience clarity, and compounding trust. Show up. Document. Speak with depth. Build a back catalog for the long game. If you're a business owner in 2025 wondering where to start, forget growth hacks. Instead, record a podcast. Write a blog post. Hit “publish” once a week. In a year, you'll be stunned by the optionality and leverage you’ve created—not from volume, but from intentional signal. In the end, lazy leverage is just focused effort, multiplied by time. Key Topics: (02:43) Media-Fueled Businesses vs Media Businesses (10:15) How SMBs Should Create Content for Top-Funnel vs Mid-Funnel (17:16) The Right Way to Do Short-Form Content (28:14) Running Ads Without Becoming a Sellout (35:12) Succeeding as a Niche B2B Brand (39:22) Getting Clear on Your Audience (43:30) Changing Up Your Environment Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 The Hidden Power of Low Leverage (And How to Use It Strategically) | Lazy Leverage #59 58:08
58:08 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי58:08
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn an age obsessed with scale, speed, and leverage, it’s easy to forget that the best long-term advantage might come from doing the exact opposite. Call it the "Low Leverage Advantage." When you're early in your career—or launching something new—there’s a strong case for diving into the work yourself. Not delegating. Not automating. Just doing. Need to onboard a new sales team? Write the first 20 cold DMs yourself. Building a new ops process? Sit next to the team member buried in outdated workflows and fix it together. Why? Because high leverage comes from judgment. And judgment comes from getting close to the metal. It’s why executives driving Ubers for a week makes more sense than another offsite. Or why a CEO helping troubleshoot a Dropbox error can spark more productivity than another strategy session. But the magic doesn’t stop at work. Trying to optimize your personal life with AI prompts and workflows? Terrible idea. Your kids don’t need you to delegate bedtime—they need you to show up. Presence is low leverage, but it’s high value. The trick? Learn to oscillate. Plant with intimacy, harvest with leverage. Create media, but still get your hands dirty. Record podcasts, but stay close to the customer. Don’t chase scale so hard that you forget where insights come from. Low leverage isn’t a step backward—it’s an intentional investment in depth. And if you document along the way, even the mundane becomes future leverage. Your dusty SOP doc? Might be the foundation of your next seven-figure business. Leverage and scale will come, but only if you show up, do the work, and remain consistent. Key Topics: (03:08) Why (and When to) Go Low Leverage? (10:19) How Low Leverage Activities Build Loyalty with Team Members (17:08) Laying the Groundwork Early on in Your Business (23:05) Learning New Skills with Low Leverage Work (31:00) Creating a Body of Work That Makes the Best Use of Your Time (40:25) Nurturing Growth by Encouraging Healthy Debates (48:22) Why Respectful Disagreement Between Team Members is Good for Business (53:27) Jon and Peter’s Latest AI Breakthroughs Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Your Business Problems Are Actually Leadership Problems (And How to Fix Them) | Lazy Leverage #58 44:13
44:13 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:13
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיMost small business owners think leadership is instinctual—something you figure out once you’re “in charge”. But if your managers act like friends, choke on tough conversations, or drown their teams in bureaucracy—you've got a leadership gap that’s preventing you from taking your company to the next level.. Today, Jon and Peter break down why leadership is taught, not caught. Their message is simple: great companies don't just promote top performers and hope for the best. They train leaders the moment they’re knighted into management—and they make the expectations painfully clear. It’s not enough to hand someone a team and hope they "figure it out." You have to define leadership (get the job done, care for, and retain your people), teach core skills (giving feedback, holding accountability without micromanaging), and most critically, create psychological safety. Jon’s most important move? Running a weekly emerging leaders meeting—teaching frontliners how to think, fire, hire, and lead before the problems show up. Leadership isn’t about being the smartest guy in the room. It’s about creating the space for others to thrive and grow. Culture isn’t just vibes—it’s the operating system of your company. Skip investing in leadership development, and you’ll be stuck wondering why no one takes initiative. Train your people to lead with clarity, courage, and care—and you won’t just survive—you’ll scale. Key Topics: (02:47) Peter’s New Favorite Definition of Leadership (07:24) Jon and Peter’s Leadership/Management Philosophies (11:24) How Great Leaders React When Things Go Wrong (20:00) Setting the Tone with Younger Leaders (27:12) The Importance of Defining Leadership/Management to Team Members Early On (32:04) Developing Your Leaders and Staying Accountable to Your Team (39:45) The Empathy Edge Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why “Just Slack Me” Doesn’t Work Globally (and What to Do Instead) | Lazy Leverage #57 44:03
44:03 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:03
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיMost business owners don’t think they have a “culture problem.” But if your team misses deadlines, seems afraid to speak up, or quits without notice—you’ve got one. This isn’t a vibes issue. It’s a systemic one. Today Jon sits down with Sagan’s Head of Product, Binsi Das, to break down the hidden culture traps that derail global teams. Here’s what’s happening: you’ve built a company with an egalitarian mindset—flat structure, open feedback loops, lots of autonomy. But half your team comes from hierarchical, low-context cultures. In many of these countries, employees don’t speak up unless asked directly, bosses don’t typically use Slack, and using AI can get you fired. The fix? Awareness, structure, and trust. Know that culture isn't just where someone is from—it’s how they communicate, perceive authority, and handle feedback. Build memos, not just Slack rants. Create explicit permission structures. Watch faces and tone as much as words. Start with small, low-stakes projects and coach confidence into your team, especially if they come from high-control backgrounds like BPOs or strict traditional offices. Also, stop assuming they’ll just “get it.” People won’t magically unlearn 30 years of cultural conditioning because your company has a no-meeting Monday. Write things down. Give context. Be human. And memo everything. Memos are the underrated superpower of leadership. They force clarity, reduce Slack flailing, and act as asynchronous coaching tools. They also turn you into a multiplier—not a micromanager. Culture issues can sneak up on leaders of global teams in the form of rework, delays, confusion, and burnout among team members. But if you build systems that acknowledge the hidden rules people operate under, you won’t just manage your team—you’ll unlock them. Remember: It’s not about hiring smarter—it’s about leading wiser. Key Topics: (03:12) The Unspoken Rules of Cross-Cultural Leadership (11:30) Empowering Your Team to Become More Proactive (17:27) Low Context vs High Context Cultures (24:42) Unlocking the Potential of High-Value Talent (36:32) Jon and Binsi’s Thoughts on Memos (42:03) Other Common Leadership Mistakes…
1 Why Notebook LM Might Be the Sleeper AI Tool of the Year | Lazy Leverage #56 44:58
44:58 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:58
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיGoogle quietly dropped an AI tool that could replace half your tech stack. Its name? NotebookLM . Think ChatGPT, but with deep integration into your documents and a smarter memory. You can feed it PDFs, YouTube transcripts, Google Docs, or even random web pages. From there, it becomes like a supercharged research assistant that not only remembers what you’ve uploaded but cites it like a pro. Sure, there are a couple of downsides: as of now, sharing is limited to people on the same Google Workspace, and there’s no API. But the upside is wild. You can create topic-specific notebooks—for example, onboarding, legal docs, or SOPs—and then just ask it natural language questions like “What were our last three hires?” or “What did I say in my journal about work-life balance?” It's especially powerful for teams or solo entrepreneurs looking to offload some mental load. You can use it to prepare for meetings, craft a vivid vision for your company, or even build a repository of everything you’ve ever written or said. Instead of combing through old files or Slack threads, just ask. We're on the cusp of turning years of scattered knowledge into a living, searchable, AI-powered archive. And it's free with Google. If Notion and Trello don’t adapt fast, they’re going to be toast. Moral of the story: dump your docs into Notebook LM, talk to it like your most competent employee, and watch the magic happen. Key Topics: (02:12) Initial Thoughts on NotebookLM (08:10) Having a Vivid Vision for Your Business (11:32) The Best Way to Phrase Questions to AI (16:39) Creating a Content Ecosystem with LM (24:50) Consolidating Data from Point Solutions (31:43) The Power of a Two-Day Solo Retreat (41:00) Final Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Stop Using AI to Make Horses Faster: Design for the Future Now | Lazy Leverage #55 46:47
46:47 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:47
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAI isn’t here to replace your team—it’s here to give them time back. Join Jon and Peter as they explore how the right interfaces and integrations can supercharge productivity across your org! Jon kicks things off by sharing his vision: every new client should get a completely customized front end tailored to their needs—think “cars, not faster horses.” He and Peter riff on the challenge of AI adoption at the ground level—how time-starved teams struggle to learn new tools—and the importance of delivering point solutions that are simple, embedded, and immediately useful. There’s an appreciation for systems thinking here–that true leverage comes from building thoughtful infrastructure. Peter raises a great point about the power of centralized data. He’s excited about tools like Loveable, but acknowledges their real magic happens when all business data lives in one well-organized database. They reflect on past limitations—splitting data between platforms—and how new tools like Supabase and Airtable now make consolidation more accessible, especially with AI riding shotgun. Finally, Jon and Peter dive deep into emerging AI tools like Lindy and Perplexity, ways to integrate Notion with natural language, and even the wild potential of GPT-4’s AI-generated images for marketing real estate! Key Topics: (01:40) Cars, Not Just Faster Horses (08:12) Possible Paths to AI Adoption by Teams (12:54) AI for Enterprise-Level Databases (20:43) Property Management Applications (24:31) Using AI to Answer AI-Related Questions (31:46) Finding an AI Model That Helps You Aggregate Industry-Specific News (34:42) How Property Managers Can Take Advantage of GPT-4’s New Image Gen Capabilities (39:20) “The Future Is Here. It’s Just Not Evenly Distributed." Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 How Lovable Can Save You Hundreds of Hours on Your Web Development | Lazy Leverage #54 55:14
55:14 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי55:14
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיImagine having a fully-functional website or landing page created in seconds, simply by transcribing your thoughts, turning it into a prompt, then hitting Enter. Oh, and you don’t have to spend a cent to make it happen. Now stop imagining. Enter Lovable, your “superhuman AI full stack engineer”. Today, Jon gives us a brief, yet life-changing overview of Lovable as he helps Peter build a custom CRM in real time. Jon walks us through just a few of the outputs that Lovable can make possible, from mortgage calculators to hiking trail apps–in multiple languages. We dive into how this breakthrough in AI is democratizing web development, making it possible for anyone to design and modify applications even without a coding background. Jon and Peter also demonstrate how to connect your front-end with Airtable’s innovative back-end tools, and how to build upon your Lovable-built website with authentication and data storage architecture. Whether you're adjusting UI elements, reimagining your website’s aesthetics, or starting a brand from scratch, Lovable’s reshaped the playing field for good. And all we need to start taking advantage of this opportunity is to embrace a little creativity and playfulness! Timestamps: (03:27) Using Claude to Turn Your Vision Into an Organized Brief (13:00) How to Leverage Lovable with Minimal Coding Expertise (17:44) Examples of Websites Built with Lovable (20:30) Peter’s New Custom CRM (23:01) Connecting the Front-End with Airtable for the Backend (29:51) Building Authentication and Data Storage Architecture (33:00) Adding an Analytics Dashboard (38:18) Configuring the Front End to Build a Native Mobile App (40:14) How APIs Allow Front Ends to Talk to Back Ends (51:58) Jon and Peter’s Closing Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53 52:30
52:30 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי52:30
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver wonder what happens when an entrepreneur stops trying to do everything and finds the right vehicle? Brandon Parker was juggling multiple businesses when he met Jon two years ago. Now he's running a team of 40+ and crushing it with Landy Leads. In this conversation, they break down exactly HOW that transformation happened. You'll learn why constraint-based thinking is the key to rapid growth, how to leverage global talent effectively, and the power of systems like Airtable for scaling operations. Plus, discover the "make errors visible" approach to building better processes and why your current tech stack might be secretly sabotaging your growth. If you're ready to stop working harder and start working smarter, this episode is your blueprint. TIMESTAMPS: (00:28) Introduction and Guest Welcome (01:35) Consulting Insights and Business Scaling (05:05) Global Talent and AI Integration (07:39) Constraint-Based Thinking and Optimization (13:00) The Toyota Management System Approach (15:58) Sagan's Offerings and Continued Education (25:45) Airtable Benefits (32:561) Effective Hiring Strategies and AI Integration (37:42) Optimizing Lead Qualification with AI (50:31) Final Thoughts and Endorsements Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Rebuilding a Business with AI and Global Talent | Lazy Leverage #52 51:53
51:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי51:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיFrom Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS. TIMESTAMPS (00:39) Introduction and Guest Welcome (01:20) AI in Personal & Professional Life (06:50) Voice Technology and Content Creation (10:35) Buying Back the Business (13:28) Hiring and Leveraging Global Talent (20:28) Architecting Workflows with AI (26:45) Value Proposition and Membership Benefits (30:59) The "Smart, Hungry, Coachable" Framework (37:42) Remote Work and Context Building (40:17) Global Talent Pool Insights (45:08) Team Development (49:10) Content Strategy (51:03) Wrap up and Contact Information Check out Wisprflow.ai Connect with Cathryn on X , sign up for her newsletter , or visit her store . Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 When to Cancel Projects and Refocus Your Team | Lazy Leverage #51 44:25
44:25 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:25
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhat happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear. Timestamps (00:31) Introduction (01:20) Focusing on Constraints (03:33) The Importance of Prioritizing Tasks (06:56) Understanding and Tackling Churn (18:13) Project Management Simplified (20:17) Maintaining Accountability (25:58) Account Management Strategies (27:26) Exploring the Toyota Way (30:00) Applying Toyota Principles to Knowledge Work (40:14) Questions to Always Be Asking (42:00) Closing Thoughts: The Art of Being Present Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50 1:03:00
1:03:00 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:03:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWant to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable. Timestamps (00:00) Welcome to Lazy Leverage (02:27) Discussing AI in Business (04:33) Challenges with traditional SaaS (09:36) Innovative Solutions for Data Management (11:26) The Future of Vertical SaaS (21:00) Building a Community and Influencer Impact (35:12) Value Proposition of Modern Trade Associations (38:37) Geographic Dispersion and Competitive Dynamics (40:37) Sponsorship and Revenue Models (46:02) Using Capital to Accelerate Strategy (53:05) Building a Media Property for Niche Communities (58:00) Final Thoughts and Tools Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49 46:17
46:17 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:17
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business. Follow Patrick on X or FranDawgs.com TIMESTAMPS (00:25) Introduction and Background (06:22) Launching Frandawgs: The New Vision (10:20) Content Strategy Deep Dive (19:00) The YouTube Opportunity (27:25) The Journey from HVAC Sales to Tech Startups (31:00) The Franchise Industry Reality Check (33:00) Data Challenges (36:05) Monetization Strategies for B2B Content (41:49) Perfect Day Vision (43:56) Closing Thoughts and Contact Information Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Your Best Hire Might Know Nothing About Your Industry | Lazy Leverage #48 29:05
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods. Timestamps (00:26) Introduction to Justin Brown and Zen Windows (01:39) The "Smart, Hungry, Coachable" Hiring Philosophy (06:36) Fast Hiring vs. Slow Hiring Debate (11:06) Success Stories with Global Talent (16:01) Building Elite Teams Through Training (19:31) Future of Learning and Development at Sagan (27:36) Wrap-up and Final Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 The Daily Brief Method: Adapting White House Systems for Business | Lazy Leverage #47 47:56
47:56 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי47:56
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver wonder how the President stays on top of everything? Jon and Peter break down how to adapt presidential-style daily briefs for your business, plus share raw insights from their recent entrepreneur retreat. From brand building to managing global teams, they reveal what actually works (and what doesn't) in running a growing company. Timestamps (00:31) Welcome (02:28) Customizing The Executive Brief (12:49) The One-Number Management Philosophy (17:17) Hiring for Specific Roles (21:03) The "Death Zone" in Business (24:30) The Power of Branding in Business (29:19) Challenges and Reflections of Entrepreneurs (40:30) Chat GPT Integration Tips (46:35) Wrap Up Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Organization Without Perfection: A Practical Look at GTD | Lazy Leverage #46 54:00
54:00 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי54:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis is a follow-up conversation from episodes #38 and #39. Stop drowning in your inbox and start taking control of your workflow. Jon and Neel tear down the myths around GTD and show you exactly how they implement it in their multi-million dollar businesses. They reveal their personal systems for managing everything from quick tasks to complex projects, and share why the traditional approach to productivity is killing your success. Whether you're running a global team or just trying to get your shit together, this conversation will completely change how you think about organization. TIMESTAMPS (00:20) Introduction and Cultural Context (07:00) GTD Fundamentals (21:57) Next Actions: How to Use Them (28:44) Weekly Reviews: The Missing Piece of Your System (34:05) How to Process Your Inbox (51:12) Sagan's Vision for Global Team Development Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Power of Operational Efficiency in Modern Business | Lazy Leverage #45 50:28
50:28 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי50:28
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThink disrupting real estate is impossible? Amanda Orson, founder of Galleon, explains how being an outsider gives her the edge to challenge a 112-year-old industry. From military school lessons to ancient philosophy, discover how unconventional thinking drives innovation. Jon and Amanda dive deep into operational efficiency, the future of AI, and why most businesses miss obvious opportunities for transformation. Plus, get book recommendations that have shaped their entrepreneurial journeys and learn why sometimes the best qualification is having no industry experience at all. Timestamps (0:00) Welcome and Introduction (02:38) Military Background and Business Philosophy (07:00) The Galleon Business Model (15:22) Market Dynamics and Disruptive Innovation (24:33) The Future of AI in Real Estate Transactions (26:57) Building Human Connection in a Digital World (33:00) Must-Read Books & Movies for Entrepreneurs (41:30) Innovating in Competitive Spaces (46:22) Creating Impact Beyond Business (48:30) Contact Information Recommendations Books Warfighting: MCDP: U. S. Marine Corps The Emperors Handbook: A New Translation of The Meditations- Marcus Aurelius The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success: William N. Thorndike Jr. Movies Twelve O'clock high (1949) Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Amanda: @AmandaOrson on X Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Role of Context in Remote Team Performance | Lazy Leverage #44 1:08:26
1:08:26 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:08:26
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver wonder why some businesses seem to run like clockwork while others are constantly putting out fires? Jon and Peter break down the real reason - it's not what you think. From customer avatars to remote team management, they share battle-tested strategies that actually work in the real world. Plus, they reveal a game-changing approach to building context in remote teams that could revolutionize how you run your business. TIMESTAMPS (00:31) Show intro (02:03) Defining the sweet spot: Between startup and Fortune 50 (03:30) Property management challenges (07:09) Trade-offs in business structures (24:50) Breaking down context building in teams (26:41) Fragility in specialization (38:42) Customer avatars and personalized service (47:22) Building a decision-making culture (01:02:03) Tech tools and future opportunities (01:04:05) App recommendations and wrap-up Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 How This Youth Soccer Franchise Owner (Soccer Shots) Unlocked Global Talent | Lazy Leverage #43 48:40
48:40 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:40
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיDiscover how a Buffalo-based youth soccer program is revolutionizing their operations with global talent. Jon breaks down the journey from local to global teams, sharing practical strategies for elevating your senior staff while maintaining quality. Learn the 'Gordon Ramsay method' of letting your best people focus on high-value work. Timestamps (0:22) Introduction to Mark and Soccer Shots background (6:33) Overview of global talent responsibilities (9:00) Discussion of global talent cost savings (11:55) Strategies for recruitment coordination (17:32) The "bang the gong" recruitment strategy (35:40) The journey of business systemization (37:23) Discussion of starting new ventures with global talent (40:32) Lessons from college athletics (45:00) Experience working with Sagan Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Building an Efficient DSO Through Global Talent with Dr. Dave Ensley | Lazy Leverage #42 57:54
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי"We can't find enough dentists" is the cry echoing across the industry - but Dr. Dave Ensley's group is crushing it with a revolutionary approach to talent. In this episode, discover how his DSO grew to $70M by reimagining traditional roles, leveraging global talent, and embracing automation. Dave breaks down exactly how they built successful teams in Mexico, Pakistan, and the Philippines, reveals the costly mistakes most practices make with global hiring, and shares his blueprint for creating a sustainable dental business. Plus, learn why paying more could actually be the key to solving your hiring challenges. Timestamps (0:25) Introduction and Dave's Background (01:55) Understanding DSOs and Their Structure (05:24) Labor Specialization (15:53) Journey into Global Talent (26:41) Building International Teams (43:20) Solving Recruitment Challenges (48:58) The Future of AI and Automation in Dentistry (55:39) Final Thoughts and Contact Information Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Leading Global Teams: Context Over Control | Lazy Leverage #41 59:56
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThink remote teams can't be as effective as in-office ones? Think again. Jon and Peter break down the counterintuitive strategies that have helped them build world-class remote teams, including the game-changing '10/80/10 framework' and why context matters more than control. Plus, they reveal the innovative ways they're using AI and rotational assignments to create unstoppable remote cultures. Whether you're managing one remote employee or fifty, this episode will transform how you think about remote leadership. Timestamps: (00:40) Show format and authenticity in podcasting (03:48) Media leverage and content creation (10:35) The 10/80/10 framework for content creation (23:50) Empowerment vs procedures (33:30) Creating context in remote teams (50:40) Innovative solutions for remote culture (55:46) App recommendations and closing thoughts Apps mentioned: Fi Replit Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Finding Balance: A Year-End Reflection | Lazy Leverage #40 51:03
51:03 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי51:03
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhat happens when you strip everything away except your top two priorities? Jon opens up about his year of extreme focus, sharing both the wins and uncomfortable sacrifices. Then, he and Peter geek out about the digital power tools revolutionizing business operations, including their secret weapons for automation and productivity. Whether you're struggling with work-life balance or hunting for tech solutions to scale your business, this raw and practical discussion delivers the insights you won't hear anywhere else. Timestamps (00:33) New Year kickoff (02:30) Dan Gable's influence on prioritization (04:00) The cost of extreme focus (08:50) The power of weak ties in business (16:48) Introduction to Sagan's Digital Power Tools (29:40) The problem with over-engineering solutions (33:40) Forward deployed engineers concept (38:15) Essential apps for productivity (40:34) Deep dive into Libby and digital reading (42:10) Game-changing iPhone features (47:00) Leveraging ChatGPT mobile effectively (50:13) Wrap-up and final thoughts Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Surprising Truth About Why Your To-Do List Isn't Working (And How to Fix It) [Part 2] | Lazy Leverage #39 42:30
42:30 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי42:30
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis is part 2 of a 2 part episode. Check out part 1 first! Ever wonder how top entrepreneurs manage dozens of projects without losing their minds? In this deep-dive episode, Jon Matzner reveals his secret weapon: the Getting Things Done (GTD) methodology. Watch as he transforms a chaotic email inbox into a streamlined system that actually works. Whether you're drowning in tasks or just tired of forgetting important details, this conversation will revolutionize how you think about productivity. Timestamps (0:26) Introduction (0:39) Next Actions (To-Do) vs. Projects (06:21) Creating Actionable Next Steps (08:55) Building Your Master Project List (11:10) Practical GTD Implementation (16:20) Project organization & End States (19:20) Moving from Email to GTD (22:00) Calendar Management (25:36) Weekly reviews and system maintenance (28:00) Next actions & Project demonstration (34:00) Trust in the system (36:39) System implementation and brain space (39:56) Closing thoughts on GTD implementation Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Surprising Truth About Why Your To-Do List Isn't Working (And How to Fix It) [Part 1] | Lazy Leverage #38 48:49
48:49 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:49
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיFrom email overwhelm to project mastery - this episode is your roadmap to stress-free productivity. Join Jon Matzner as he breaks down the exact system he uses to manage multiple businesses while maintaining his sanity. You'll discover why your mind isn't for storing ideas, how to build a system you can trust, and the shocking truth about why your current to-do list is holding you back. This isn't just another productivity hack - it's a complete paradigm shift in how you manage your work and life. Timestamps (00:26) Introduction (03:15) GTD Philosophy (04:45) The Importance of Having a System (09:20) Capture: The First Step of GTD (11:30) Quick Capture Methods & Tools (19:44) Processing Your Inboxes (27:27) The "Do It, Defer It, Delete It, Delegate It" System (29:19) Waiting for List Explained (33:00) Managing Email & Ideas with GTD (47:36) Introduction of Part 2: Projects vs Next Actions Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 This Ex-MLB Player's Secret to Running his Thriving Koala Insulation Franchise (Without Being Trapped By It) | Lazy Leverage #37 55:46
55:46 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי55:46
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיMeet Brandon Beachy , former Atlanta Braves pitcher turned successful business owner, who transformed his Koala Insulation franchise using global talent. Learn how he went from struggling with basic business operations to running a streamlined company by leveraging remote teams in Argentina and Colombia. Brandon shares practical insights on transitioning from professional sports to entrepreneurship, and how finding the right support system allowed him to build a business that serves his life, not the other way around. Timestamps (00:26) Introduction and Baseball Background (02:16) The Decision to Leave Professional Sports (09:34) Why Koala Insulation? Choosing the Right Franchise (12:48) First Experience with Global Talent (19:57) Key Benefits of Remote Teams (24:15) Building Systems for Growth (30:37) Franchise Consulting and Supporting Other Athletes (31:55) Marketing and Sales Strategies (41:54) Operations Management (46:27) Understanding Business Leverage (52:57) Closing Thoughts and Baseball Stories Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Why Your Service Business Needs Manufacturing Principles (And How to Apply Them) | Lazy Leverage #36 31:39
31:39 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי31:39
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSagan's Head of Operations Hugo shares how manufacturing principles can revolutionize remote work, why trust trumps experience in global teams, and how to empower (not just delegate to) your international workforce. Learn how he transitioned from traditional manufacturing to leading a 50-person global team in just 50 days. Timestamps (00:22) Introduction and Hugo's background (01:25) Hugo's passion for lean manufacturing (04:36] Operational excellence as differentiation (08:40) Quality control in service vs manufacturing (11:25) Leading team transitions and respecting history (12:58) Building trust in remote teams (15:47) Documentation and communication practices (17:49) Rapid integration of new leadership (29:04) Final thoughts on operational excellence Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Boy Who Cried Deadline | Lazy Leverage #35 44:16
44:16 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:16
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhen a key team member leaves, should you take it personally? Jon and Peter explore opposing views on employee loyalty, deadline management, and what it really means to build a sustainable business in today's environment. Timestamps (00:34) Welcome and Show Introduction (01:05) Key Team Member Departure Discussion (04:06) Small Business Backup Systems (09:14) Remote Work Possibilities (13:11) Managing Employee Departures (21:53) The Deadline Discussion (27:20) EOS and Priority Management (31:00) Calendar Management Strategies (37:34) Business Competition Philosophy (40:18) YouTube Channel Recommendations Stay connected for more insights and strategies by following @MatznerJon and @pslohmann on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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Lazy Leverage
1 Stop Writing SOPs Before You Hire (and Other Uncomfortable Truths) | Lazy Leverage #34 55:02
55:02 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי55:02
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis is the raw, unfiltered conversation about what actually works in property management. Jon and Peter share their biggest revelations about leadership, systems, and why being 'fair' to all clients might be your biggest mistake. Plus: The uncomfortable truth about why your top clients keep leaving (and what to do about it). Timestamps (00:00) Introduction and recent wins (02:00) Debunking the "you need an audience" myth (06:07) New approach to SOPs and documentation (11:40) Developing people vs. developing processes (00:19:22) Management dynamics (00:28:45) Premium service tiers discussion (32:00) Customer communication case study (40:15] Building a signature client program (45:50) AI and automation opportunities (50:52) Key takeaways for work and family balance Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com …
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Lazy Leverage
1 Stop Trading Time for Money: A Consultant's Guide to True Leverage | Lazy Leverage #33 34:48
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSick of trading hours for dollars in your consulting business? You're not alone. Join Jon Matzner and Dan Kirner as they rip apart the traditional consulting model and show you exactly how to build real leverage. Through real-world examples and zero-fluff strategies, they reveal how to spot golden opportunities in your market, transform your services into products, and scale without losing your mind. Whether you're just starting out or looking to break through your current ceiling, this episode is your blueprint for consulting that actually scales. Timestamps: (00:00) Welcome and Dan's Background (00:32) From Time-for-Money to Scalable Solutions (02:17) Breaking Down Real Leverage in Consulting (03:43) The Productization Blueprint (07:05) Building Systems That Scale (11:19) How to Find Your Perfect Market Fit (21:34) Solving the Sales Puzzle Without Complex Funnels (25:28) Combining Skills for Maximum Impact (33:55) Key Takeaways and Connect with Dan Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Dan: @DanKirner on X and at remixalot.com…
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Lazy Leverage
1 The Hidden Truth About Your Email Problem (And Why It's Not About Email) | Lazy Leverage #32 56:34
56:34 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי56:34
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEver wonder why your inbox feels like a never-ending game of whack-a-mole? Join Peter Lohmann and Jon Matzner as they expose why email overload is actually a symptom of deeper business issues. Through candid conversation and real-world examples, they demolish common productivity myths and reveal their battle-tested system for taking control of your communication. From the controversial truth about quick response times to the game-changing difference between tasks and projects, this episode delivers actionable insights that will transform how you work. Whether you're drowning in notifications or just tired of email running your life, this is the wake-up call you need. TIMESTAMPS (00:00) Introduction and The Email Crisis (04:00) Why Email Problems Are Really Leadership Problems (6:21) (10:00) Breaking Free from the "Quick Response" Trap (15:00) The Right Way to Use Tools Like Slack and Email (22:00) Project Management: The Missing Piece (30:00) From Chaos to Control: Building Your System (38:00) The Power of Task Capture and Weekly Reviews (45:00) Creating Action-Based Project Plans (53:00) Future of Work: Bridging Physical and Digital Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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