E19: Driving Change Through Marketing: Strategies, Donors, and Mompreneur Life with Katelyn Baughan

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

In this episode, we dive into the world of marketing and donor engagement strategies with Katelyn Baughan, a nonprofit marketing consultant with a passion for making a difference.
Katelyn will share the significance of data analysis and testing to refine strategies, drawing inspiration from successful organizations. Additionally, she opens up about the challenges of vulnerability and the power of showing personality to foster deeper connections.

In this episode, you’ll learn:

• [08:51] Donor engagement strategies and marketing
• [13:01] Data analysis reveals key metrics and areas needing attention
• [22:28] How to build a community on LinkedIn
• [29:29] Embracing both personal and professional aspects of life as a mompreneur

NOTEWORTHY QUOTES

"Getting people to open the email in the first place is hard. So the simpler, the better. You don't want it to be too stuffy or too corporate."
"Little tweaks of testing certain things. And always being able to go back and prove that it had worked previously, whether that's within your organization, or whether that's looking to other organizations who are ahead of you or that that you all look up to"
"It's hard to open up and be vulnerable. But people feel more connected to me, and not just my marketing tips. It's important to show your personality so that people feel like they know you before they know you."

CONNECT WITH Katelyn
Katelyn Baughan is a marketing consultant who is passionate about helping good causes develop marketing strategies that make an impact. After spending time working in the tech industry, Katelyn was called to use her marketing skills to create change and enter the nonprofit arena.
Instagram: @kb_digital
LinkedIn: Katelyn Baughan
Website: katelynbaughan.com

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com