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#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira
Manage episode 449843144 series 3272525
Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technology stacks.
Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.
פרקים
1. #403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira (00:00:00)
2. Leveraging AI for Customer Loyalty (00:00:04)
3. Maximizing AI for Customer Engagement (00:09:56)
4. Inspiration and Legacy (00:14:44)
405 פרקים
Manage episode 449843144 series 3272525
Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technology stacks.
Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.
פרקים
1. #403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira (00:00:00)
2. Leveraging AI for Customer Loyalty (00:00:04)
3. Maximizing AI for Customer Engagement (00:09:56)
4. Inspiration and Legacy (00:14:44)
405 פרקים
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